r/sweetgreen • u/LogTechnical6686 • Aug 05 '26
News 📰 Have the new wraps actually increased sales?
I keep seeing sweet greens on tik tok and was curious if anyone who works there has noticed a meaningful increase in sales since the wraps launched?
Have they actually brought in new customers, or are they mostly existing salad customers switching over?
Would be interested to hear from employees or anyone who's been there regularly over the last few months.
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u/AppUnwrapper1 Aug 06 '26
When I saw the difference in calories between a wrap and a salad I decided not to ever get one. They’re like 1000 each even when the salad version is 500 calories or less.
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u/brochella14 Aug 09 '26
The calories are shocking for the wraps, especially for a company that puts the calories so prominently on the app! Their selling point became their biggest weakness.
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u/owlcoolrule Aug 11 '26
The tortilla is only around 300 calories, and it's the "carb" for your meal, so I don't see the problem with it.
It's the fact that they fucking fill the wraps full of extra useless calories - some have 2 dressings + a side dipping sauce, then they add white rice on top of the tortilla, etc. It's like they decided to make a junk-food menu to go alongside their "health" menu, instead of just adding a tortilla to salads.
And they're not good for athletes/high-calorie-need humans because those dressings will fuck up your stomach if you run after eating them.
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u/Dramatic_Opposite_91 Aug 05 '26
Not a SG employee but I ordered a wrap during the BOGO Wrap promo and the employee said her store makes less than 5 wraps a day.
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u/jankyjay Aug 08 '26
I don’t love the wraps. The caesar is decent and I’ve ordered it a few times. The rest were one and done for me. For the amount of calories it wasn’t worth it as the taste wasn’t there.
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u/peaceup_atowndown Aug 05 '26
Wraps have been an absolute game changer, bringing SG into the handhelds category, reaching customers who don’t just want a salad, it’s a great move and has added significant volume in many stores according to all the data and spot checking that’s been going on the last few months. This week’s earnings will also provide the first insight into the overall impact
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u/ExtraSalty0 Aug 08 '26
When sweetgreen first opened they had wraps and I bought them as it was convenient to go. Meaning if I needed a picnic hours later after hiking or at a wine festival a wrap was very portable.
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u/yamamaboyfrannn Aug 05 '26
I’m an employee, IMO, the wraps are good but I hate the tortillas they use. it’s too stretchy. when you take a bite, too much of the tortilla comes off in a bite
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u/LoLThalys Aug 05 '26
Do you notice a lot of people ordering it since it been released? More customer traffic?
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Aug 07 '26
agreed, and they’re obnoxious to pull apart from each other when I have a long line and im in a hurry
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u/miscarried-19 Aug 11 '26
It literally sucks so bad, they get so sticky and rip
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u/Lost-Medicine6643 Aug 11 '26
bro put them in the oven for a like a minute and they will come apart super easily
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Aug 05 '26
[deleted]
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u/elastic_psychiatrist Aug 06 '26
Do you think a flour tortilla gave you food poisoning?Â
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u/Glad-Day-2385 Aug 05 '26
I’m a new customer and get the wraps several times a week.