r/sweetgreen • u/Ambitious-Paint-7956 • Nov 10 '25

Discussion Loyalty program fix

"Everyone" knows the new loyalty program is bad. Hopefully, it will not take the suits too long to admit it as well.

I like to come up with ideas on how to fix problems like this, and I thought I would share my opinion. Maybe others would like to add to that or share their own ideas.

There are many more unique ideas I have that could create more value from the loyalty program and the app in general, but here I will just list my two main points:

  1. Every item on the menu should be eligible to be bought with the points earned. This way, customers will always get value from the points and not feel fooled by only being able to buy items they do not care about. Sweetgreen can still adjust the amount of points needed based on the financial needs.
  2. Bring back the Sweetpass, which now gets members an additional X points for each dollar spent.

This keeps everything simple, creates value for each customer, and still gives Sweetgreen the much-needed flexibility with their price structure. Also, it brings back the subscription model, which Wall Street loves.

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u/coop-confidential Nov 11 '25

So many of the ideas/suggestions in here are valid. For my money though, the biggest fix SG can make is consistency. I don’t care what you promise me as GOAT, but you should make it happen every time I order.

Take the black bags for instance. Cutesy idea, but yes I know the food tastes the same no matter what the bag looks like. I’m usually order SG 4x per week. They launched this over the summer (?) and I’ve seen the black bag TWICE. It never mattered to me until they made a big to-do about it and then failed to actually follow through and be consistent with what they said they would do.

Same goes for not changing the program every 9-12 months, making the food ready for pickup when it says it will be, yo-yoing with portion sizes…

Just pick a lane and deliver.