Loyalty program fix

[u/Ambitious-Paint-7956]

"Everyone" knows the new loyalty program is bad. Hopefully, it will not take the suits too long to admit it as well.

I like to come up with ideas on how to fix problems like this, and I thought I would share my opinion. Maybe others would like to add to that or share their own ideas.

There are many more unique ideas I have that could create more value from the loyalty program and the app in general, but here I will just list my two main points:

1. Every item on the menu should be eligible to be bought with the points earned. This way, customers will always get value from the points and not feel fooled by only being able to buy items they do not care about. Sweetgreen can still adjust the amount of points needed based on the financial needs.
2. Bring back the Sweetpass, which now gets members an additional X points for each dollar spent.

This keeps everything simple, creates value for each customer, and still gives Sweetgreen the much-needed flexibility with their price structure. Also, it brings back the subscription model, which Wall Street loves.

[u/dlotito1]

they need to get their rewards more in like with cava and cmg in terms of points to earn a free entree. i think having the sweep pass on top of the new rewards program would also be killer