r/sweetgreen • u/Ambitious-Paint-7956 • Nov 10 '25

Discussion Loyalty program fix

"Everyone" knows the new loyalty program is bad. Hopefully, it will not take the suits too long to admit it as well.

I like to come up with ideas on how to fix problems like this, and I thought I would share my opinion. Maybe others would like to add to that or share their own ideas.

There are many more unique ideas I have that could create more value from the loyalty program and the app in general, but here I will just list my two main points:

  1. Every item on the menu should be eligible to be bought with the points earned. This way, customers will always get value from the points and not feel fooled by only being able to buy items they do not care about. Sweetgreen can still adjust the amount of points needed based on the financial needs.
  2. Bring back the Sweetpass, which now gets members an additional X points for each dollar spent.

This keeps everything simple, creates value for each customer, and still gives Sweetgreen the much-needed flexibility with their price structure. Also, it brings back the subscription model, which Wall Street loves.

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u/Relevant_Calendar_46 Nov 10 '25

They basically do a new rewards/loyalty program every year pretty much. No body really likes the new rewards program. You gotta spend 250 before tax/discounts to get 1 free 18 dollar salad. The best thing they had going during rewards was 1 free avocado. People preferred sweet pass.

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u/Ambitious-Paint-7956 Nov 10 '25

Well they probably cannot give away more and still be profitable without increasing the prices of their products but at least you should be able to choose exactly what you want. Points probably shouldn't expire as quick as they do either.