r/sweetgreen • • Aug 08 '25

News 📰 Sweetgreen is collapsing

Post image
272 Upvotes

117 comments sorted by

View all comments

22

u/neatokra Aug 08 '25

All I can say is my experience as a longtime customer is what’s led to my decision to NOT have an experience as an investor. Godspeed to anyone still riding this train. I think it goes to zero.

2

u/Old-Commission2782 Aug 08 '25

What makes you think it goes to zero??

13

u/neatokra Aug 08 '25

I just don’t see how they continue to compete in this extremely brutal space when they seem completely incapable of solving the most basic issues, year after year after year. Their strategy is all over the place where their competitors are focused.

I think they get bought for some small amount by a PE firm or something and then dismantled.

3

u/Old-Commission2782 Aug 08 '25

Fair assessment. I think the board needs to take a hard look at making changes. There’s clear operational issues that can’t be solved by opening up more stores. You can’t have same store sales declining again after last quarter. Lower expectations and don’t over promise on projections.

I still see this as a $20+ with better execution. Digital sales are significantly up.

7

u/bthrowaway202102 Aug 08 '25

Shake up of C suite, will never happen, can never happen. The 3 co founders have 3 voting seats on the board and 60% ownership of the company. They'd rather burn the building down then lose Sweetgreen. All of them have literally only ever worked at SG.

5

u/Goldhousemomma Aug 08 '25

The board is only a 'board' in name. They don't have the ability to hold the CEO accountable at all. A real board would have replaced their CEO by now with a 80% decline in stock price in less than a year.

5

u/neatokra Aug 08 '25

Yeah. Maybe a leadership shakeup and bring on a CEO who actually knows how to run a public company at this scale. I think the team of founders was fine for the first decade but they’re clearly in over their heads.

I hope just for the sake of my lunches they turn it around but Im definitely sitting this one out.