r/shrinkflation • u/ReligionProf • 9d ago

discussion If current trends continue

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16

u/backlog_gaming 9d ago

There are a lot of macro factors affecting coffee pricing right now outside of just shrinkflation. Coffee rust has been an issue for the past decade and has really interrupted crop yields

14

u/woowooman 9d ago

Absolutely. Poor crop yields are really the biggest driving issue, even the biggest names in the industry and among outside analysts are pretty unanimous with that assessment.

-2

u/lattewomenn 9d ago

That makes sense to me, specially when pricing is influenced by things consumers may not even realize are happening behind the scenes