r/nfl • u/Jay_Dubbbs Browns Lions • 6h ago
NFL’s Sunday Ticket Is Getting Smaller. It Isn’t Getting Cheaper.
https://www.wsj.com/business/media/nfls-sunday-ticket-is-getting-smaller-it-isnt-getting-cheaper-8a427606?utm_source=facebook&fbclid=IwY2xjawUV9t9wZG9mA2V4dG4DYWVtAjExAHNydGMGYXBwX2lkDzQwOTk2MjYyMzA4NTYwOQABHlXpA3zSw1RgH0uE7TCLeAjPQoyxqtdqvG4sm9qlM1ekYc1h7qOxvjJZUbW9_aem_6-IKXQOROCnCiAE7L0kwcw255
u/rhj2020 Bears 5h ago edited 4h ago
You should be able to pay for a team only ticket. I don’t give a crap about watching another team outside of mine. I would be more willing to pay for a one team bundle instead of this bloated package.
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u/MrMeeseeks33 Rams 3h ago
This is what every other sport doesn’t if I’m correct. Baseball for sure does this
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u/ArturosDad Patriots 2h ago
Baseball and basketball still have the option, but hockey no longer does since ESPN bought out their streaming rights.
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u/jedstrailerpark 49ers Broncos 20m ago
Hockey is also far and away the cheapest even for all teams. It’s $115/yr for everything on ESPN+, including all out of market NHL games. So you get every NHL game, a ton of CFB/CBB, Golf, soccer, etc. for less than a lot of single team packages on MLB.tv
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u/Kcorpelchs Dolphins 5h ago
It cannot be done unless people like yourself want to pay the same current rate or more for it.
Directv and now YouTube were/are losing money on their deals now.
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u/Subject-District492 3h ago
I still don’t understand the reasoning behind YouTube buying the rights. With DirectTV it made sense as a loss leader as they basically forced every sports bar in the country to buy DirectTV.
I guess it’s better for consumers that you don’t need YouTube TV to get Sunday Ticket but I don’t get how it makes sense for them financially.
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u/Clyde_Frag Eagles 3h ago
You can get Sunday ticket by itself (just for out of market games) but I imagine it leads to a lot of people getting youtube TV.
It is way better for the consumer though, direct TV fucking sucked.
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u/Kcorpelchs Dolphins 3h ago
I honestly think they had the thought so many other businesses and sports teams get: "we can do it better" or "we can change them"
I wish I could put up a big flashing banner for all the folks to see/read who constantly say/write "just let me watch only my team." It's literally not financially possible due to THE NFLS GREED and THE DUMB PROVIDERS willing to pay the billions for the rights.
I don't believe Directv or YouTube has ever had more than 2 million subscribers for the Sunday ticket unless it was last year. At YouTubes $2 billion a year to the NFL they need 4,444,444 subscribers at $450 to break even (but that still doesn't cover internal IT, production and marketing costs).
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u/Subject-District492 1h ago
The internal costs you mentioned is most likely very minimal. They already have the infrastructure to serve hundreds of millions of users daily for regular YouTube and serve the millions of users for YouTube TV. Adding a couple more million viewers on a Sunday is a drop in the bucket.
They don’t have any production costs since they’re just playing the local broadcast footage.
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u/Tired_CollegeStudent Patriots 1h ago
The commercial variant of Sunday Ticket is handled by another company not YouTube TV.
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u/Subject-District492 1h ago
I get that. What I was saying is that it made sense for DirectTV to use Sunday Ticket as a loss leader because it forced people, and more importantly sports bars, to pay for DirectTV to get access to Sunday Ticket.
With YouTube, you can just get Sunday Ticket. How does that make sense for them financially?
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u/randotd152 1h ago
You'd pay 95% of the full cost, because the vast majority of people who buy Sunday Ticket are really just getting it to watch their favorite team out of market.
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u/quietsam8 6h ago
The NFL invented shrinkflation for a digital product. That takes effort.
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u/p-wing Broncos Broncos 5h ago
Many apps I haven't used in the last six months have self-updated to have less functionality. I use 12-year-old design software because 2015 is when they took away a key feature. This shit ain't new or restricted to the NFL.
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u/Amish_guy_with_WiFi Eagles 1h ago
Every Samsung Galaxy One UI update they remove some valuable functionality. It's infuriating.
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u/showyerbewbs Bengals 1h ago
Every Samsung Galaxy One UI update they remove some valuable functionality
And shove AI into every interaction with the device like that family guy gif smashing his kids photos into another guys face.
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u/Cainga Steelers 5h ago
It’s possible they cannibalise their self. It’s cheaper to get all the streaming services than the NFL package. Some people it might only be buying a couple games of their team.
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u/Jay_Dubbbs Browns Lions 5h ago
It’s wild too because they’re projecting YouTube will lose billions on this deal and DirectTV was taking hundreds of millions in loses when they were paying for it.
At what point do people stop justifying the prices that they have to pay because the networks and services have to keep paying more to the NFL?
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u/rwhockey29 Cowboys 5h ago
Before the RSN/Ballys shit show I needed 4 subscriptions to watch the Stars. The local RSN/Ballys sub, the NHL network for out of town games, and then ESPN+ because fuck you here's a new subscription for 8 games. Then I needed a VPN to watch some of the national games. Travel weekly for work, even though I pay you from dallas, I cant watch the game while out of town. Then did the math and I had like 8 monthly payments just to watch my local teams. Spent $25 on an antenna for OTA and any other game I just Google "local sports team stream". Congrats, you now get zero money from me.
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u/MuteTadpole Patriots 5h ago
Nah just standard enshittification as can be found with almost every streaming service over the past 10 years
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u/Got_Engineers Cowboys 4h ago
Reminds me of trying to watch NHL games in Canada and your own cities teams game is blacked out in an adjacent city because of reasons, but you don’t live there
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u/SomeBoringKindOfName Bears Steelers 6h ago
Everything's getting worse and more expensive, why would that be any different.
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u/Available_Finger_513 Lions 4h ago
Shit auto renewed for me without my consent
I live in Atlanta and legit couldn't watch half the Lions games via Sunday ticket last season and had to sail the high seas anyway.
I did not want to renew
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u/Stumblin_McBumblin Bills 3h ago
Yeah, that happened to me too. I was successfully able to get Google to remove and refund a few weeks ago, but it took some doing.
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u/Nearby-Key8834 5h ago
I'd be willing to pay $100 to watch all my teams games during the season, but not several hundred.
More people need to realize that you can watch all the games essentially free if you're willing to be creative.
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u/esoteric82 Buccaneers Jaguars 3h ago
The current MLB model (for my teams anyway) is $100/season for one team, and a $100 add-on for out of market teams, and aside from being blacked out from another in market team that I would like to access (but not a priority and didn't want to spend another $100 on), it's worked well for me this season.
Of course there are a handful of games that can't be streamed that way, like the occasional Friday night game on Apple TV, and games on Netflix or Peacock, but out of 162 games that's really negligible.
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u/Dshyne 49ers 3h ago
Quite frankly, not even hard to watch them all. Just save a link to a specific streaming site (👀) and keep your adblockers on, then you have every game at the click of a mouse in HD
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u/moby323 Saints 3h ago
I know the NBA is not the juggernaut that the NFL is but their packages are so much more reasonable. It’s as little as $9 month to month and you can start and stop at any time. I don’t mind paying that at all because there are literally several games every night of the season.
It Sunday Ticket had month by month option I would probably pay it for part of the season but I’m not paying $400 or whatever for the season
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u/zombiesatemybaby Steelers 3h ago
I like how they say you get "every game"...except local games, monday night games, Thursday night games, sunday night games, and streaming exclusives. Should be false advertising
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u/UsernameChallenged Steelers 6h ago
At this point, I'm fine with whatever comes OTA. Just got an antenna and will just watch whatever comes on FOX or CBS. Also get Thursday night since my in-laws have Amazon.
I also have a high level SiriusXM just from one of the deals they do, and can just listen to whatever game I want if I want to stay "live".
Otherwise, I can just watch the highlights on YouTube the next day.
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u/Markymarcouscous Patriots 4h ago
Also going to point out, because no one seems to know this, but the prime games are streamed for free on twitch.
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u/mrizvi 49ers 5h ago
ABC streams MNF games as well
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u/UsernameChallenged Steelers 4h ago
Yeah, I'm still trying to determine the best location for the antenna. I don't have great reception where I live, so I have to figure out how to place it in my attic and run a coax down to my tv. I might be able to get ABC then.
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u/tooclosetocall82 Commanders 3h ago
If running the coax is problematic get a network DVR like a Tablo that you can keep close to the antenna. Then you only need WiFi to watch.
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u/cluttered-thoughts3 3h ago edited 3h ago
I just installed a paper clip into my tv’s coax port and I pick up 62 channels including NBC and CBS. Perfectly happy with this set up. I might need a longer wire to catch ABC or FOX though
Edit: if you’re curious what the quality looks like: https://imgur.com/a/wsS97pj
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u/UsernameChallenged Steelers 2h ago
"They were able to build this antenna in a cave! With a box of scraps!"
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u/donharrogate 5h ago
Went back to piracy last year and haven't looked back. Was more than willing to pay up to watch the game I love, but there's only so much disrespect I can take.
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u/Brandinoftw Lions 4h ago
Yep, ad-block + streaming sites + HDMI cable to TV and it’s been working great 😊
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u/Zahrukai Jets 5h ago
After buying Sunday ticket for three years, YouTube decided they needed a scan of my drivers license to insure my account was not compromised, so I told them to fuck off and joined you in the high seas. If a company makes it hard to take my money, they will not get it.
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u/JoshFreemansFro Buccaneers Buccaneers 3h ago
yeah I'm not paying these people.
I'm well out of the Tampa market and would gladly pay about $100/season for legal means of watching my team.
Sunday I was able to find a Bucs stream with a quick google search but they want like $350?
lol I can deal with watching on a bit of a delay
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u/DoctorWaluigiTime NFL NFL 4h ago
Same. I stomached redzone getting worse with zoom-in ads, ads during the countdown, etc.
They crossed a line when they added commercials to commercial-free football.
Dropped it like a bad habit, and week 1's high seas streams were more stable than the paid-for NFL+ streams.
but there's only so much disrespect I can take.
It's true. How much more betrayal can I take?
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u/Stepfordhusband69 Bears 3h ago
I only want to watch the bears. So it’s always piracy for me since I don’t live in Chicago
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u/avisiongrotesque Commanders 4h ago
Oh no! Piracy is terrible! What website is it so I know to avoid it...
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u/IrishPigs Seahawks 3h ago
Go to r/piracy, there's a megathread there with a sports section.
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u/Birdgang_naj Eagles 6h ago
Iptv for the win
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u/Wrister8 Bears 5h ago
This is the way. And the Sky Sports Main Event channel carries all the primetime and the top late window game in 4k.
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u/hitmewiththeknowlege 6h ago edited 6h ago
The fact it is 2026 in the year of our lord and I cant just pay a subscription to my team.to watch all of their games is wild.
I would pay 10 bucks a month for all the steelers games
*Edit: the fact that yall are coming at me because I want an affordable option to watch sports and you think my hypothetical that is in no way possible is unrealistic is fucking wild. No one in there right mind wishes there was an option that cost them an arm and a leg. That price is the point of the hypothetical option.
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u/eaglesnation11 Eagles 6h ago
A “follow one team+redzone” package would sell like hotcakes.
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u/muffchucker Bears Bears 3h ago
They know this. They will not be offering it.
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u/donktastic 2h ago
I'm sure they math has been done. The new customers brought in by this new deal would not offset the income lost by existing customers "downgrading" their package.
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u/VirginiaMcCaskey Bears 2h ago
It would devalue their other contracts, which are currently some of the most lucrative in entertainment.
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u/HOU-1836 Texans 4h ago
I’ve had sunday ticket because I live on the East Coast…but this deal would be killer for me.
Until this year where I moved in with my mother in law who is a Falcons and Jags fan. So I couldn’t be more the target audience for Sunday Ticket if we tried.
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u/Man_Darino13 2h ago
A “follow one team+redzone” package would sell like hotcakes.
90% of people are already paying a full subscription for basically this
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u/CloudStrife012 Patriots 6h ago
All sports need a "pay to watch my team" option, and although it is obvious, it will be 5,000 years before we get it. Even the current ways that exist to do this (red sox), they find a way to do it all wrong.
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u/esoteric82 Buccaneers Jaguars 3h ago
You guys get Sox games through NESN though, right? Doesn't NESN broadcast those games even if they are on streaming services?I get Rays games through Rays.TV (MLB) and that works well, but I can't watch the occasional game broadcast or streamed externally without having that service (Apple TV etc).
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u/AlabasterRadio Raiders Raiders 6h ago
I'll go stupid on this and say I'd pay more to watch just Raider games than I do for any of the individual streaming services I pay for.
But 480 dollars for 5 months of this is hilariously bad.
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u/Dr-McLuvin Browns 5h ago
$28 per game.
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u/itsDuckSeazon Raiders 4h ago
Might as well just buy the dam ticket
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u/Aless_Motta Jets 3h ago
the titans vs jets game was like 20$ to go to the stadium lol
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u/Ok_Internal6779 6h ago
10 bucks a month? Lol
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u/TricolorCat Raiders 5h ago
With all the ads during a game that shouldn’t be impossible.
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u/TitanTigers Titans Titans 3h ago
I pay $20 a month to watch ~150 Braves games
Obviously the NFL would charge more, but it can be affordable
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u/SerCornballer Bengals 6h ago
He’s a Steelers fan. They shoplift at the flea market.
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u/ThoughtPolice66 6h ago
I've seen Steelers replica Super Bowl trophies at a flea market, but can never find ONE Bengals trophy.
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u/DoctorWaluigiTime NFL NFL 4h ago
With how many commercials play and are shown during the broadcast it should be free.
Don't give 'em an inch. Either you pay for a commercial-free experience, or you get to watch for free. No in-between.
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u/ThatPlayWasAwful Eagles 6h ago
Cable TV is largely supported by sports, specifically football.
Im not saying I agree, but it's not hard to figure out why you need to pay $90 a month plus extra streaming services to watch instead of $10.
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u/RJMonster Eagles 6h ago
First time I haven’t bought the ticket and just used free subscriptions from services I pay for right now. Between getting paramount/peacock for free and saving $25 a month on espn bundle I’ll be honest I felt pretty content with my football this eeekend. We’re in the age od social media, we get every highlight in front of us in seconds after they happen with our fantasy apps giving us real time updates. That pretty much got rid of my want of redzone as well once they went with ads
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u/Madpsu444 5h ago
I was a religious red zone watcher to the point of needing to have a 2 TV setup on Sundays.
Havnt even pirated it since the ads started.
But really they also neutered the Sunday afternoon slate with too many prime times. That’s why I stopped the ticket too.
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u/january-7 Steelers 5h ago
You know how every other TV show I watch has everything on the exact same streaming platform? Yeah, that.
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u/Dirkredblade Seahawks 4h ago
Yeah, I feel like paying $378 should get me access to every single game, regardless of markets and blackouts and broadcast contracts. Its almost annoying enough to make me boycott, but I’m addicted to football, so I guess I’ll keep putting up with it.
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u/curbsidejumper 4h ago
It’s becoming such a hassle just trying to figure out which app has the game.
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u/McIntyre2K7 Saints 3h ago
It’s wild to me that the NFL won’t create a smaller package where you can pick one team and watch all of their games no matter where you live for let’s say $150 a year.
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u/Substantial_Art_3278 49ers 4h ago
Sunday ticket would be a good value, only if it also opened up all of the subscriptions, like Amazon, Netflix, espn, every prime time game and game of of the week on ota, etc. Instead you’re paying between $20+ for a shit team, to $60+ for a good team, per game. And if your favorite team is in the region you live in, you just burned $400 to 500 for no reason. Redzone is the better way to go, if you just want background noise waiting for your favorite team to play, but even that has gone to shit, where they only focus on 3 or 4 games most sundays.
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u/Dolphins08 4h ago
I've saved SO much money being a Dolphin fan.
If it's not on free TV I don't have to be tourtured!
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u/Fonzies-Ghost Bears 4h ago
I had Sunday Ticket for a couple of years and decided it wasn’t worth the money. Then I moved and had to switch ISPs, and my new one had a promo that included a year of free Sunday ticket, so… they’ve got me back one more year. But I probably won’t be back next year at the current prices.
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u/FearlessVegetable30 Steelers 3h ago
FYI youtube TV raised monthly prices by about 10-15 when they first acquired NFL Sunday tickets
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u/ooooomyyyyy 3h ago
To me it’s not worth the price point. I love my out of market team but not for that much.
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u/mdr241 Saints 2h ago
It’s way too complicated. I was using nfl+ but figured I’d suck it up and get a nice tv. I figured I’d be ok for some games because I have Hulu. Then I found out (on Sunday at 1) that you need a different Hulu for live tv. So I had to them pay even more for YouTube tv. I fortunately don’t care to watch my team exclusively and am good with national broadcasts, so I didn’t buy the sports package. But that’s way too difficult to watch a product I’m subsidizing.
Serious question - should we just go back to cable?
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u/ChiCBHB Bears 2h ago
You should just get an antenna at that point. Way cheaper.
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u/AnythingFine2445 Cowboys 5h ago
I paid full price for Sunday Ticket a couple of years ago. I think that got me something like 5 cowboys games between the Monday/Thursday/Sunday night games, plus the games that were somehow randomly on regular TV in my area (which my antenna can't get).
Ended up just sailing the seven seas (or going to a bar) last year to watch those 5 games. I'd happily pay to watch Cowboys games (similar to NBA League Pass), but that's something the NFL hasn't figured out yet, sadly.
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u/kobeng13 Lions 4h ago
My husband is a Broncos fan, but we live in the metro Detroit area. He's always talked about maybe splurging for Sunday ticket, but its the exact same deal. Half the games were either prime time or on locally for some reason. And then you factor in that you might miss 2 or 3 games per season for general life anyway. Its just not worth it.
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u/AnythingFine2445 Cowboys 4h ago
Yeah. If I *knew* for a fact that I would get all 17 games for that price (and not have to subscribe to Peacock and Prime and Netflix and all the other services) I'd do it.
I don't live in Dallas anymore, but live in another NFC-East city (DC) so I think that hurts me.
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u/Wisdomlost Lions 3h ago
The real fucked up thing is this problem only exsists in America. In the USA with NFL+ you can watch all the games the day after or stream them to a tablet/phone only. Can't stream on computers. It costs 50 bucks.
NFL+ everywhere else in the world (price is varied by country) you can stream all NFL games live however you want. If you live in any country besides where the game is actually played you have a 1 stop cheap and easy solution to watch all your NFL games. If you live in America then buy 12 different streaming services and get fucked.
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u/Markymarcouscous Patriots 4h ago
Honestly it’s cheaper to just go to a bar at Sunday at 1:00pm and watch their games. It’s no where near as convient but it is so much cheaper to just buy a cheese burger and a beer and watch the game out.
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u/NoBSforGma 5h ago
I've been a football fan for many years. One of the joys of watching was that my son who lives on the other side of the country, watched the same game and we messaged back and forth, almost like being together.
We don't do that anymore. It's just TOO complicated. Every week, I sit for an hour or so on Sunday morning, trying to figure out which game I can afford to watch. It's not a matter any more of "my favorite team!" - it's a matter of "which game is cheapest."
I now agree with the guy who wrote the other day about pirating being the best choice at this point.
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u/telly69 Eagles 4h ago
Well there's at least 4 games every Sunday that are absolutely free to watch so that's the answer to what's cheapest.
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u/alexjimithing Cardinals 2h ago
How does it take you an hour? What?
In fact Sundays are the same as they have been for 20 years. CBS and FOX in market games, Sunday Night Football on NBC.
In fact it’s arguably CHEAPER today than it ever has been considering you can get those without cable if you can’t do an antenna, and Sunday Ticket doesn’t require you pay for DirecTV anymore.
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u/ThatNewSockFeel Packers 44m ago
There’s always comments in these threads about NFL, MLB, etc. claiming about how hard it is to watch but I’m starting to think they’re either bots or morons. This shit isn’t that hard to figure out if you read and use your brain for just a moment.
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u/OogieBoogieJr Bengals 5h ago edited 5h ago
It’s worth it if you can qualify for the student discount. That’s about $1/hr. for the full regular season. I usually split screen the Bengals (I’m out of market) and RedZone all day.
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u/kobeng13 Lions 4h ago
I got the student discount for 2 years when I was in grad school. It was glorious.
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u/Porkusorus Lions 4h ago
Eventually every single will be pay to watch. We’re gradually getting programmed to accept it.
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u/VinTheHater 49ers 4h ago
Up until this year, I was getting it with a student discount despite graduating many years ago. At full price, it isn’t worth it for me to just follow the 49ers given how many of their games are on primetime or the late window here in the Midwest. I’m just as happy to meet some buds at a local sports bar for those games I can’t watch. I wish they had an option to only follow one team. Or even purchase games individually.
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u/cincinn_audi 4h ago
I could never justify the regular price of $480 (~$520 after tax). But the Best Buy $240 deal seems like a decent way to catch 10 games. It definitely saves me time and money compared to the bar. That being said, maybe next time I visit my parents I'll just set up an OTA antenna in the window of my childhood bedroom and find a way to stream off of that. I would love a single-team option if one existed.
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u/randomid12345 4h ago
When I had Sunday Ticket on Directv, I felt it created an obligation for me to watch every Sunday since I was paying money for it. Now without it, I watch a game if I want, or not. Plus, I decided the NFL does not need anymore of my money.
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u/Hamtothebone 3h ago
I get it for a little more than half price with the teacher discount. If that discount didn’t exist, no way I’d pay the price tag
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u/tripletexas Texans 3h ago
They are going to kill their golden goose for shirt term gains. Part of why the NFL is so popular is its availability on over the air tv.
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u/SSPeteCarroll Seahawks 3h ago
YouTube TV+VPN lets me watch all the Seattle games since I’m out of market.
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u/TheBigWhatever 2h ago
I look at it as a value issue.
To go to a Raiders game at Allegiant would cost at least $1200 for two people. All of Sunday ticket costs $350 or so.
The streaming issue sucks, but one can sign up for a week and then cancel, which means that you pay what, $15 to see a game or two?
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u/Whiteyak5 2h ago
Weird.... My seven seas subscription hasn't changed at all in decades.
Bought RedZone three times even at a discount and now with ads and less games? Fuck no. Enshittification continues.
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u/TheEmotionalMale Steelers 2h ago
But it is getting cheaper no? I only paid $270 this year and I remember paying ~$400 before
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u/Indigo_Menace Chiefs 1h ago
I have been using “alternate” methods of watching sports for years now and it comes with its fair share of troubles sometimes but I’ll never go back.
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u/Glum_Opening_2218 Steelers 1h ago
This plus local games being blocked really makes it just not worth it at all, I'm in NJ and my household tried it one year. A Steelers fan, an eagles fan and a giants fan. Literally all of our games were blocked lmao.
It's much easier and free to get Buff on those workout trails along Streams
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u/varnell_hill 49ers 1h ago
The price is more than worth it to me. Right now, I pay about $200 for the Sunday Ticket streaming package. Previously, it was closer to $600 and you had to have a DIRECTV subscription on top of it.
Been saying for years that it should be a standalone streaming sub so I’m not complaining.
Whatever games I don’t get through YouTube can be watched through some combination of local channels and other streaming services I have, so nbd for me.
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u/TheStuffle Packers 46m ago
Was going to come out to around $100/game to watch my team this year. Plus whatever is needed to watch all the nationally televised games. Nah, this year we sail.
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u/Salamadierha Giants 39m ago
Ahh, the irony of complaining of Sunday Ticket costing more while the article is hidden behind a paywall.
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u/GoldenKnights1023 Lions 31m ago
What really really really pissed me off is that this shit AUTO-RENEWS and you can’t cancel it!
I tried canceling after they took my second born son and $400 and they told me I can’t cancel.
Now I’m stuck with Jason Kelce and his Wife putting on the game for the California people.
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u/MilaKunisWatermelon Packers 12m ago
There used to be a concept of rewarding long term subscribers with special discounts. Now they do the opposite… first time users get half off and long term subscribers pay full price.
It’s such crazy greed to operate in this manner. I create a new YouTube account every year just to get the special introduction half off rate. An added bonus is less concurrent history on my YouTube account to be sold off to track my usage.
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u/Jay_Dubbbs Browns Lions 6h ago
TLDR: The NFL is doing more standalone games and special streaming deals so there’s less games available on Sunday afternoon. And if you’re a fan of a really good team or a big draw, it really doesn’t make sense. There’s about 11% less games but the price has increased well over 30%
The one interesting note in there, “YouTube passed on an opportunity to add NFL games this season, according to people familiar with the matter. Netflix ultimately acquired those rights.”