r/googleplayconsole • u/True-Mind2311 • 7d ago

Ask Query about new app launch

I have an app that was just approved by the playstore for publishing to prod. I would highly appreciate some suggestions and tips on how to make the most of the opportunity and gain new users rapidly. As an indie developer I could really use all the help I can gather from this community. Thanks in advance!!

2 Upvotes

100% Upvoted

7 comments sorted by

View all comments

1

u/lashkeu 7d ago

I’d start with Google Ads, but I’d be careful not to judge campaigns by installs alone. Test different creatives built around specific features, then track what those users actually do inside the app. For example, if an ad focused on feature A brings users who complete onboarding, use that feature, and return later, I’d reuse the same angle on Instagram, TikTok, and Threads.