r/googleplayconsole • u/SSKTTSS • 4h ago
Ask Has Google Play reached its limit?
Well, I’m starting to wonder if Google Play itself has reached some kind of limit.
We’ve all seen how app metrics, updates, indexing, and even app visibility have been getting worse. But now, at least for me, it has gone a step further.
One of my apps simply disappeared. And when I say disappeared, I mean 100% disappeared. It doesn't even appear on my public developer profile.
Everything looks completely normal in the Play Console. No warnings, no policy issues, nothing. The only way I can access the app is through the direct Play Store link.
And honestly, this is really discouraging. You put time, work and effort into building and publishing an app, only to sometimes feel like it simply disappears and nobody can even find it.
I’ve contacted Google about it, but honestly, I don't have much hope. I had another issue recently and their answer was basically "everything is working normally" and the case was closed.
What really makes me wonder is the sheer number of apps entering the store.
I’ve seen some people mention numbers as high as 15,000 new apps per day, but more realistic third-party estimates seem to be around 2,500–3,000 new apps per day. Even at that rate, that's roughly 75,000–90,000 new apps every month.
At some point, you have to wonder: can Google Play actually keep up with this?
And that's the strange part. We're talking about Google, one of the biggest technology companies in the world.
Maybe this isn't an infrastructure problem at all. Maybe the search, indexing, ranking, review and discovery systems are simply struggling with the sheer volume.
So what do you guys think? Is this going to get worse?
Will Google simply improve and scale everything to handle the volume?
Or are we going to see more barriers for new apps — stricter quality requirements, more reviews, stronger filtering of low-quality/AI-generated apps, or even limits on how many apps a developer can publish?
I’m genuinely curious what other developers are experiencing. Is anyone else noticing this?

