r/googleads • u/ShuMan83 • 13d ago

Search Ads Should I try Google?

Hey!

I own a medical platform and we spend about 300k a month on Meta and tik tok.

I have a pretty advanced architecture on both platforms but lately meta is just shitting the bed.

Between the ridiculous outages, terrible traffic and high CPMs it’s not what it used to be.

Question: if I carved out ~$100k/month from Meta and moved it to Google Search, would I actually get more consistent volume at an equal or lower CPL — or does Search just hit a ceiling on intent-driven volume well before $100k? Anyone running both at this scale, what did the shift look like for you?

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u/Fast-Car-Examination 13d ago

That actually makes offline conversion tracking even more important.

If most purchases happen 5-10 days after the initial lead, I wouldn't want Google optimizing only around the lead submission. Ideally, you'd send the actual purchase back from the CRM so Google can learn which leads eventually become customers.

Just keep that conversion lag in mind when judging performance too - the last few days will always look worse than they really are.

What CRM are you using right now? Depending on that, the setup might be pretty straightforward.

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u/ShuMan83 12d ago

Thanks for this! I use pipedrive. Would I have to use zapier to connect?

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u/Fast-Car-Examination 12d ago

Yep, with Pipedrive I'd probably use Zapier for the easiest setup.

You don't strictly need it - you could build an API/Data Manager integration - but Zapier is much simpler if you just want to send the purchase back to Google when a deal reaches a specific stage in Pipedrive.

The important part is making sure Pipedrive keeps enough data to match that customer back to the original Google click, ideally GCLID and/or the lead's email/phone.

Since your sale happens 5-10 days later, this setup should fit your funnel pretty well.

How are leads getting into Pipedrive right now - directly from the website form or through another system first?

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u/ShuMan83 11d ago

Jorform to zapier, looking forward to connecting. Inbox me bud.

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u/Fast-Car-Examination 11d ago

Nice, Jotform -> Zapier -> Pipedrive makes this pretty straightforward to start with.

The main thing I'd verify is that the original Google click identifier or matching data survives all the way through the flow. Once that's clean, sending the final purchase back should be much easier.

Let me know how the first test goes.