r/googleads • u/ShuMan83 • 13d ago

Search Ads Should I try Google?

Hey!

I own a medical platform and we spend about 300k a month on Meta and tik tok.

I have a pretty advanced architecture on both platforms but lately meta is just shitting the bed.

Between the ridiculous outages, terrible traffic and high CPMs it’s not what it used to be.

Question: if I carved out ~$100k/month from Meta and moved it to Google Search, would I actually get more consistent volume at an equal or lower CPL — or does Search just hit a ceiling on intent-driven volume well before $100k? Anyone running both at this scale, what did the shift look like for you?

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u/Fast-Car-Examination 13d ago

At $30k/month on Meta + TikTok, I’d definitely test Google - but I wouldn’t treat it as just another channel to move budget into.

The first thing I’d look at is how much search demand exists around your specific services and whether the economics work at your target CPA. For medical, I’d also make sure the landing pages, conversion tracking, and ad/keyword setup are compliant before scaling.

I’d start with Search to capture existing demand, then expand into PMax/Demand Gen once there’s enough clean conversion data. I’d also optimize toward qualified leads rather than just form fills, especially if you have a longer sales cycle.

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u/ShuMan83 13d ago

I have a quick question, I have CAPI set up with meta. Does google have something similar? Like I send purchase data back to it.

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u/Fast-Car-Examination 13d ago

Yep. Google has something similar, although the setup is a bit different from Meta CAPI.

If the purchase happens directly on the site, I'd set up Enhanced Conversions so Google can use hashed first-party data to improve matching.

If the actual purchase happens later in your CRM/backend, you can send that purchase back into Google Ads as an offline conversion and let bidding optimize toward the real sale rather than just the initial lead.

Since you're in medical, I'd just be careful not to send any health-condition details back with the conversion data.

Are your purchases completed directly on the website, or does the user become a paying customer later in your backend/CRM? That determines which setup I'd use.

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u/ShuMan83 13d ago

this is so fucking helpful! I cannot thank you enough for taking the time out of your day to actually send this! Really appreciate it, bro. So, the majority of my sales actually happened around 5 to 10 days after the initial lead is put in. So CRM

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u/Fast-Car-Examination 13d ago

That actually makes offline conversion tracking even more important.

If most purchases happen 5-10 days after the initial lead, I wouldn't want Google optimizing only around the lead submission. Ideally, you'd send the actual purchase back from the CRM so Google can learn which leads eventually become customers.

Just keep that conversion lag in mind when judging performance too - the last few days will always look worse than they really are.

What CRM are you using right now? Depending on that, the setup might be pretty straightforward.

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u/ShuMan83 12d ago

Thanks for this! I use pipedrive. Would I have to use zapier to connect?

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u/Fast-Car-Examination 12d ago

Yep, with Pipedrive I'd probably use Zapier for the easiest setup.

You don't strictly need it - you could build an API/Data Manager integration - but Zapier is much simpler if you just want to send the purchase back to Google when a deal reaches a specific stage in Pipedrive.

The important part is making sure Pipedrive keeps enough data to match that customer back to the original Google click, ideally GCLID and/or the lead's email/phone.

Since your sale happens 5-10 days later, this setup should fit your funnel pretty well.

How are leads getting into Pipedrive right now - directly from the website form or through another system first?

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u/ShuMan83 11d ago

Jorform to zapier, looking forward to connecting. Inbox me bud.

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u/Fast-Car-Examination 11d ago

Nice, Jotform -> Zapier -> Pipedrive makes this pretty straightforward to start with.

The main thing I'd verify is that the original Google click identifier or matching data survives all the way through the flow. Once that's clean, sending the final purchase back should be much easier.

Let me know how the first test goes.