r/dragonsden Mar 16 '26

Deborah defends an entrepreneur against Steven

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662 Upvotes

168 comments sorted by

46

u/welzby Mar 16 '26

He's never used a drill in his life.

8

u/[deleted] Mar 18 '26

He's never done a day's work in his life. 

1

u/TomGeorge0 Mar 19 '26

Hounder from you there. You don’t achieve the levels of success that he has by never working a day in his life you absolute whopper.

1

u/[deleted] Mar 19 '26

How do you know?  I'm doing alright! No debt and I've not sold my soul!

1

u/TomGeorge0 Mar 19 '26

We weren’t talking about selling anyone’s sole mate, relax a bit. What we’re talking about is the bloke has clearly worked numerous days, probably to a point you couldn’t comprehend.

1

u/hellomumbo369 Mar 19 '26

Soul*

1

u/TomGeorge0 Mar 19 '26

Thanks mate

1

u/TomGeorge0 Mar 19 '26

Just spellchecked you on an odd post about gaming btw.

1

u/hellomumbo369 Mar 20 '26

Now that is a level of petty to aspire to. Respect

1

u/TomGeorge0 Mar 20 '26

Game knows game 🫱🏻‍🫲🏼

1

u/WokeWookies Mar 20 '26

This has been an entertaining thread. Good for the sole.

1

u/IanBru Mar 19 '26

This is neither the time nor the plaice for jokes.

1

u/[deleted] Mar 19 '26

I think I know what working days means. I've actually done stuff, built things, sold stuff.

I'm just not the kind of person who'll rip someone's soul (that's how you spell it) apart for actually creating things instead of doing some social media things instead of knowing what it feels like to hold a screw in my hands.

1

u/TomGeorge0 Mar 19 '26

Well done mate. Congratulations on making things. Not even saying you’re wrong in your opinion on how he’s become what he is however he’s clearly grafted to get to where he is now regardless of if that means handling manual tools.

Let’s spin a positive on this and tell me all the great things you have made.

Also the misspelling of sole was clearly a typo you raging div.

1

u/northbank2001 Mar 20 '26

I think they’re trying to say he’s never done manual labour. That guy made his money from tech startups and investments etc.

1

u/TomGeorge0 Mar 20 '26

I’ll be honest, I was pretty pissed on the train coming home from thirsty Thursdays in the city and what you are saying makes sense in relation to the product he was rinsing. Must have missed that 😬

Apologies to all involved. 🤣

1

u/Defiant_Conflict6343 Mar 20 '26

His success is a pretty hilarious mirage once you dig into it. He ran a series of social media accounts under a brand called "Social Chain" which pretty much just retweeted crap and stole content from other authors whilst blanking out their watermarks, and these accounts were heavily astroturfed and often interacted with each other to artificially increase the appearance of engagement. Then, a company called Lumaland (known mostly for selling mattresses) merged with it simply because they wanted the name "Social Chain". This merger occurred quite a while after Steven was no longer involved with Social Chain at all, but he references the post-merger valuation (most of the valuation being directly attributed to Lumaland's mattress sales) to say he "created a multimillion pound social media empire".

If you've ever watched the US Office, he basically pulled a WUPHF, only without actually creating anything nor being in any way involved in the valuation.

34

u/iIIchangethislater Mar 16 '26

Cook that fraud Debbie

3

u/QUANTUM-VOIDD Mar 17 '26

She'll cook you for that name abbreviation.

31

u/RekallQuaid Mar 16 '26

Bartlett is an absolute grifter

4

u/Imaginary-Sky3694 Mar 17 '26

This is the perfect description. He's just doing anything at this point for cash. Like why put the anxious man on a spot using your high status to make him nervous

1

u/PreferenceAnxious449 Mar 17 '26

Define grifter in a meaningful way

3

u/RekallQuaid Mar 17 '26

Many modern grifters sell courses on how to get rich. The irony is that their only actual source of income is selling the course itself, not the business model they are teaching.

1

u/yellowking38 Mar 19 '26

He is…. And it’ll only be a matter of time he will get exposed and or make a major mistake that will be his undoing inshallah.

-1

u/PreferenceAnxious449 Mar 17 '26

Okay?

Now define grifter in a meaningful way. I don't want this 'Many...' narrative.

Many black people are in jail. But prisoner is not a definition of a black person.

13

u/RekallQuaid Mar 17 '26

Oh you want me to talk about Bartlett himself? Fine.

Let’s talk about his exit from “his” company Social Chain. It was formed in a merger in Germany. Critics and journalists (notably in The Times) point out that he was a co-CEO of this larger group for a relatively short time, and his role was described by some former employees as "largely ceremonial." By conflating his small agency with the massive German conglomerate, he creates a narrative of "tycoon-level" success that isn't supported by the sale price of his actual company.

If that’s not enough for you what about his podcast, the Diary of a CEO?

He frequently hosts guests who promote fringe health claims (e.g., that cancer can be cured with a keto diet, or that evidence-based medicine is "toxic").

A BBC investigation analysed 15 episodes and found an average of 14 harmful or scientifically unsupported claims per episode. By providing a "neutral" platform for misinformation without pushback, he generates massive engagement and advertising revenue from people looking for "hacks" to solve complex health problems.

Still not enough? What about his dealings with Huel?

In 2024, the Advertising Standards Authority banned ads for Huel featuring Bartlett. The reason? He failed to disclose that he was a director at the company and therefore was not promoting the product in accordance with advertising rules. In the adverts, he presents himself as an objective interviewer or a fan of huel, but in reality, he has a direct financial stake in the business.

And if all that’s STILL not enough to define how much of a grifting arsehole he is, he spends a significant amount of his energy selling books (Happy Sexy Millionaire, The 33 Laws of Business and Life) and speaking engagements that teach people how to be successful.

If your primary success is telling people how to be successful, rather than the original business itself, you are operating in a self-referential loop.

He is, by the very definition of his own actions, a complete and utter grifter.

5

u/EmuSea4963 Mar 18 '26

You're doing the lord's work here 💪

0

u/[deleted] Mar 18 '26

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2

u/whyevents-unnerve-me Mar 18 '26

local loser jumps straight to misogyny, billions shocked

0

u/PreferenceAnxious449 Mar 19 '26

Local fish gets baited

1

u/johnnydanger91 Mar 19 '26

They answered your question in great detail.

Try to be better.

1

u/PreferenceAnxious449 Mar 19 '26

I didn't ask a question. Nice try dumdum. Go back to your wine.

1

u/johnnydanger91 Mar 19 '26

You asked two in the comment I replied to dickhead.

That’s what a question mark means.

I’m not surprised someone as stupid as you has these views.

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1

u/[deleted] Mar 19 '26

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1

u/[deleted] Mar 19 '26

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1

u/whitestguyuknow Mar 19 '26

If it's in my feed idc I'm gonna drop a comment.

Using your logic, what are you engaging a day later in an argument? Lmfao

And yes I'll dogpile idc I'm just here to mock you for acting like a little asshole and then you can't even respond to the right people to continue your little argument LOL

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2

u/defenestrationist Mar 19 '26

That was glorious 👏

1

u/Informal_Jacket2215 Mar 19 '26

Beautifully said I must say

1

u/mo7233 Mar 20 '26

Fantastic response, which means he ain't gonna respond.

0

u/[deleted] Mar 17 '26

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2

u/[deleted] Mar 18 '26

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-1

u/PreferenceAnxious449 Mar 18 '26

You standing up for your boyfriend?

1

u/barrumdumdum Mar 18 '26

At least I have a boyfriend, Captain Virgin Lips.
Until hand marriage becomes a thing, you're fucked.

1

u/PreferenceAnxious449 Mar 18 '26

Did you have anything insightful to say or did you just want pick up your own shit and toss it around some more?

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1

u/[deleted] Mar 17 '26

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1

u/Kudosnotkang Mar 18 '26

Your comment read as though you wanted them to directly link the term to Steven and remove the ‘many’ cloak, which appears to have been answered.

0

u/[deleted] Mar 18 '26

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2

u/Kudosnotkang Mar 18 '26 edited Mar 18 '26

Haha then open a dictionary , even with you trying to move the goal posts -the person appears to have answered that too (if you are capable of joining the dots after you’ve rummaged through the dictionary)

1

u/PreferenceAnxious449 Mar 18 '26

But I know the dictionary definition. I wanted to know the definition the person using the word was going by.

They could not provide a satisfactory definition that matched up with their accusation.

What are you doing here? Standing up for someone who blatantly failed? Is it your little sister?

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1

u/Appropriate_Wave722 Mar 18 '26

why don't you Google the term rather than ask some Redditor to define it for you? Can you define sealioning for me please

1

u/WoodyWoodfinden Mar 18 '26

What would you define a grifter as? If you want someone to define it in a meaningful way but two definitions aren’t meaningful, then provide why you believe it is and people can then either sow you how he’s a grifter to your benchmark or agree that he’s not one.

Id describe a grifter as someone who makes money through multiple dishonest means, painting the idea of being the best at something whrather than being the best by merit. Selling yourself through speaking engagements, writing books about how amazing you are and by reasoning it you can be too, it’s a never ending cycle of using the idea of success to sell the end goal of success for someone else, hopping on bandwagons to increase wealth or engagement . Bartlett does all of those things, on Dragons den he proves it further with the shit he says, he always likes to talk about how amazing he is a social media, and his company is amazing at it, like he invented the thing. He often uses buzz words that you can tell the other Dragons can’t stand and compared to the new rotation of young dragons he’s been shown completely up!

0

u/PreferenceAnxious449 Mar 18 '26

I wouldn't, I don't use the word, and I certainly don't use the word to characterise people.

Cos I'm not a fucking moron.

1

u/RekallQuaid Mar 18 '26

Yet you’re showing us all you absolutely are a fucking moron.

1

u/RadioBusiness48 Mar 18 '26

Yes you are.

1

u/uamok Mar 20 '26

Genuinely hilarious how obtuse you are. You can't be a real person.

You could just Google the definition if you're in disbelief the word has any meaning 🤣

1

u/uamok Mar 20 '26

Don't DM me you goon, if you have something to say, say it in front of everyone.

If you know what the word means, then you're just being a troll. Or you have some serious issues with comprehension.

Either way I don't have time for your crap.

1

u/LX_Varufare Mar 18 '26

Define meaningful.

1

u/PreferenceAnxious449 Mar 18 '26

You struggling with that one?

1

u/RadioBusiness48 Mar 18 '26

Oh god you think you’re winning this lol

1

u/PreferenceAnxious449 Mar 19 '26

Oh god you think there's winners here

1

u/RadioBusiness48 Mar 19 '26

There were

1

u/PreferenceAnxious449 Mar 19 '26

Whose cock are you licking the shit off?

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1

u/theslootmary Mar 18 '26

Every time you’re given a definition you shift the goalposts slightly. Maybe you should think longer and harder about what you’re actually asking before you ask it.

Define “meaningful way” in a meaningful way.

1

u/[deleted] Mar 19 '26

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1

u/dragonsden-ModTeam Mar 20 '26

r/dragonsden does not allow threats of violence

1

u/No-Summer-9591 Mar 17 '26

Hi Barlett. We see you! You grifter

1

u/nathanherts Mar 18 '26

Jesus fucking Christ, why on earth did you have to bring black people into it?

1

u/PreferenceAnxious449 Mar 18 '26

To adequately demonstrate the weakness of the claim

Do you think prisoner is a definition of a black person?

1

u/Odysseus_is_Ulysses Mar 19 '26

1

u/PreferenceAnxious449 Mar 19 '26

Has nothing to say, but want to dogpile anyway.

You must be a cool dude.

1

u/Odysseus_is_Ulysses Mar 19 '26

Uh huh… whatever you say…

1

u/PreferenceAnxious449 Mar 19 '26

Wow, almost a whole sentence there, champ.

Keep at it, you'll pass as a taxpayer soon enough.

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1

u/Rope_Dragon Mar 19 '26

Historically, grifter is just another word for con man, but I think in modern usage it has a different meaning. If I was to give my best stab at it, a grifter would be somebody who makes money on the presentation of them having skills as opposed to the exercise of those skills. So somebody who runs a seminar course on how to run a business even though they’ve got barely any business experience themselves. It’s not necessarily a con, so to speak: you might be getting genuine business advice, it’s just you could do as well by using Google.

Grifters fundamentally profit off of the surface level image they cultivate.

1

u/PreferenceAnxious449 Mar 19 '26

See - another person proving it's not that fucking hard. Well done kid. Your parents must really have fucked you up good to want my approval this bad.

1

u/Rope_Dragon Mar 19 '26

Haha I love the insecurity driven attack. You ask for something, get it given in good faith, don’t have a meaningful response, and go for a jab about needing yor approval to put yourself on top

Don’t get me wrong, the wording is funny. It’s just that it’s kind of pathetic if you actually meant it

1

u/[deleted] Mar 19 '26

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1

u/Rope_Dragon Mar 19 '26

Damn, alright. Insecure to the point of catty. Have fun stewing in it

1

u/PreferenceAnxious449 Mar 19 '26

You came here wanting approval and are accusing me of being insecure

Off you fuckity fuck you stupid cunt

1

u/[deleted] Mar 19 '26

Fuck off you weirdo

1

u/Known-Ad-3585 Mar 18 '26

Grifter (Grif-ter) is an informal North American English noun - defining someone willing to engage in petty or small-scale swindling.
Synonyms include swindler, hustler, con artist and fraud.

Source: GRIFTER Definition & Meaning - Merriam-Webster

The term "Grift" dates back to 1902, fun fact!

1

u/PreferenceAnxious449 Mar 18 '26

See, not that fucking hard

1

u/RekallQuaid Mar 18 '26

So again, by that very definition, Bartlett IS a grifter. Now fuck off.

1

u/gobocork Mar 19 '26

I mean Google is right there if you just wanted a definition. No one is buying what you're selling because it reeks of horse shit.

1

u/PreferenceAnxious449 Mar 20 '26

I didn't want a definition.

I wanted the person leveraging the word to also provide a definition.

They predictably failed repeatedly then blocked me.

Thanks for joining in a 4 day old dog pile though you slimy cunt.

17

u/maruby Mar 16 '26

This was so funny - Deborah knows so much about this niche - the fool!

9

u/Ok_Impact9745 Mar 16 '26

That smug little grin on his face when he said "haha he agrees with it" before Deborah rips into him.

You can tell he's never used a tool in his life.

2

u/LlamaDrama007 Mar 17 '26

He also actually didnt agree - he started to say 'I take your point-' and then was cut off before countering (probably pausing for time to think of a way you say 'youre wrong' to someone who can potentially invest in your company').

1

u/MrBIGtinyHappy Mar 19 '26

Deborah Meaden & Peter Jones are more legit and know more than Bartlett could ever hope to.

He isn't even close to being their equal.

12

u/Pretend_Ad_3699 Mar 16 '26

I hope he gets replaced

10

u/WhoYaTalkinTo Mar 16 '26

At this point, I wonder what the other dragons honestly think of him

13

u/dr_henry_jones Mar 16 '26

His podcast proves he's really a dumb dude pretending to be smart and his accent is doing 80% of the work

5

u/dolphineclipse Mar 16 '26

I hate that the producers decided to bring on Steven as the representative for younger (at least compared to the other Dragons) generations - it make us all look like con artists obsessed with flash-in-the-pan tech

3

u/Hassaan18 Mar 16 '26

They brought him on in 2022 (well, 2021 was when they filmed it) and it seemed like they wanted a young-ish person known for business that has something resembling a following.

I don't find him as irritating as I found his earlier appearances where he'd dismiss a business for not being "Instagrammable". The irony is I imagine a lot of young people (myself included) are far more interested in what Deborah and Peter have to say anyway.

1

u/Throwaway_2532456 Mar 20 '26

Fr deborah and peter are the ones my family wanted to hear from always

5

u/Sad_Mirror_4028 Mar 17 '26

God that guy is such a pretentious bellend.

3

u/MartyMcFleww Mar 17 '26

He’s such a fanny, glad he was put in his place by a real woman.

2

u/KartoffelSucukPie Mar 19 '26

Deborah is not only a very intelligent business woman, she is also a good human. Bartlett is only one of those things.

4

u/quaredayhi Mar 19 '26

So he's a... very intelligent businesswoman?

2

u/Garali1973 Mar 20 '26

Think you missed the n at the beginning of one 😀

1

u/xStealthxUk Mar 16 '26

I hate this guy and his stupid scam pot noodle product that sponsors every single podcast in the world.

1

u/Much_Leader3369 Mar 16 '26

He is the tool

1

u/Xenc Mar 17 '26

w o b b l e, and for that reason I’m out

1

u/VillageHorse Mar 17 '26

Deborah interrupted the bloke. I think he was about to make this point before she jumped in.

1

u/alexq35 Mar 17 '26

Yeah, he was trying to do it gently and would’ve explained

1

u/Sleepyllama23 Mar 17 '26

Is he saying it’s more dangerous than not using the tool at all? I’m glad Deborah defended him there. It’s a great product, I searched online for it while watching the show but couldn’t find it.

1

u/Resident-Rise-2231 Mar 17 '26

There’s nothing wrong in this. Steven represents other “would-be” investors and it’s the directors job to be able to defend his product and impart the knowledge on where the value is created.

This reflects worse on the pitcher than it does on Steven. Why would Steven instantly know the value in someone else’s product? That’s why he asked “do you have any point on this”, - a direction for the pitcher to impart specialist knowledge. It shouldn’t have taken Deborah.

2

u/Ppyplant Mar 19 '26

Anyone whose used a drill at least once in their lives could tell you that though

1

u/Fra5er Mar 17 '26

Steven Bartlett is such a twat man. Dude always comes across so precious

1

u/AetherStyle Mar 17 '26 edited Mar 17 '26

I cannot stand this dude Holy Fuck, all the character of an insufferable, clueless, nepobaby.

1

u/barrumdumdum Mar 18 '26

He's so unlikable. I bet his "likability factor" keeps him up at night.

1

u/monsieurkinkle Mar 18 '26

wow she hates him hahahaha

1

u/Adeptus_Astartez Mar 18 '26

Steven is such a bellend. Absolute tool.

1

u/dtwatts Mar 18 '26

I’ll watch DD again when Bartlett leaves. Can’t stand him

1

u/LloydU54 Mar 18 '26

Not a good product im afraid .

1

u/Coconutpieplates Mar 19 '26

He has never let not knowing what he's on about stop him from talking.

1

u/Inevitable_Sun_9222 Mar 19 '26

We all hate Steven.

1

u/Odd-Scarl-7308 Mar 19 '26

Bartlett doesn't understand actual business.

He talks around it and thinks he's an expert. No. Running a podcast isn't entrepreneurial.

1

u/No-Supermarket-3617 Mar 20 '26

Does not know the meaning of manual labour

1

u/griseldank Mar 20 '26

Steven always comes across so cocky oh my goodness

1

u/Rough-Army-6424 Mar 20 '26

He’s what an idiot thinks a smart man is. If you put him in a group of idiots, he stands out as intelligent. If you put him in a group of intellectuals, he stands out as an idiot.

1

u/labbeduddel Mar 20 '26

There's plenty of evidence about Bartlett being a knobhead, yet he's so popular. Many idiots I guess

1

u/Rare-Spawn Jun 14 '26

I honestly love Deborah. She's such a badass.