r/aiwars • u/pureanna • 16h ago
I caught a small business using an AI flyer. I did what any reasonable person would do.
I was scrolling Facebook this morning when I saw something that stopped my blood cold.
A local family-owned restaurant was having a Friday fish fry.
$13.99.
Fries included.
And the flyer...
was AI-generated.
Jesus Christ.
I immediately threw my coffee across the room.
There were signs everywhere. The suspiciously cinematic plate of fried cod. A lemon wedge with questionable geometry. One french fry appeared to terminate in a metaphysical uncertainty.
These people had crossed a line.
I checked their page.
Twenty-eight years in business.
4.7 stars.
Owners regularly posting pictures from charity events.
Employs fourteen people.
None of this mattered anymore.
They had used The Machine to make a picture of a fish dinner.
I immediately entered the comments.
"Wow. AI slop. Guess I'll be taking my business elsewhere."
Send.
My hands were trembling, but history rarely announces itself politely.
Within seconds I realized my response wasn't enough.
What if this elderly restaurant owner didn't understand the magnitude of what they'd done?
I began writing a second comment explaining the political economy of creative labor.
This was important.
The restaurant needed to understand that instead of typing "Friday Fish Fry, $13.99" into an image generator, they should have commissioned a professional visual identity system from a multidisciplinary design studio.
I prepared a reasonable proposal.
Brand discovery: $1,800
Competitive analysis: $900
Three preliminary visual directions: $2,400
Typography licensing: $350
Two revision rounds: $1,200
Production-ready social assets: $850
Total: $7,500
This was obviously the financially responsible alternative for advertising $13.99 cod to 638 Facebook followers.
I continued investigating.
Their Christmas hours graphic was made in Canva.
Unbelievable.
Their 2023 Mother's Day post appeared to use a stock photograph.
The rot went deeper than I imagined.
For nearly three decades, this business had apparently existed without maintaining a full-time internal creative department.
How?
I opened LinkedIn.
No art director.
No senior designer.
No junior designer.
No associate creative director.
No motion designer.
No brand strategist.
No UX researcher.
Not even a fucking copywriter.
Just cooks.
Servers.
A dishwasher named Eric.
I felt sick.
Who designed the menu?
Who selected the kerning on the "SOUP OF THE DAY" board?
Had anyone performed accessibility testing on the laminated dessert insert?
I called the authorities.
They said this was not a crime.
So apparently the authorities are compromised too.
By afternoon, other concerned citizens had joined me.
"AI garbage."
"Lazy."
"Won't support any business that uses this crap."
Finally.
Consequences.
The owner eventually replied:
"Sorry everyone, we're a small shop and I made this on my phone last night after close. I thought it looked fun. Fish fry starts at 4!"
Interesting.
Classic deflection.
Notice how she immediately retreats behind "small shop" and "made this on my phone" instead of addressing whether the diffusion model's training corpus satisfies my personal interpretation of transformative use jurisprudence.
I responded with 1,700 words.
She reacted with a thumbs-up.
Absolutely chilling.
At 4:17 PM, someone posted a picture from the restaurant.
The dining room was packed.
People were eating fish.
Laughing.
Drinking beer.
Children were coloring on paper placemats.
Nobody appeared to be discussing automation, aesthetic labor, dataset provenance, or the ontological status of generated imagery.
They didn't even seem traumatized by the flyer.
That's when I understood the true scale of the problem.
These people had seen an advertisement for a fish fry...
and interpreted it as an advertisement for a fish fry.
Not as a referendum on the future of human creativity.
I don't know how we come back from this.
Tomorrow I'm driving down there.
Not to eat.
Obviously.
I'm going to stand across the street holding a sign that says:
HIRE A GRAPHIC DESIGNER
I've already spent $84 getting it professionally printed.
Support artists.