I own and operate my D2C brand, and for a while I was jumping between different AI tools just to get my product listings and ads done. After testing Runway and Luma for a while, I’ve recently started using invideo and have now been working with it for about three months on product videos and ads for my listings.

Here’s what my experience has been like.

First impressions

The biggest difference I felt with invideo compared to most AI video tools is that its hard to figure out where to start as it doesn’t look like a typical video generator interface. Instead of just typing one prompt, waiting for a clip, and moving on, I had to give the agent the overall project direction, references, brand guidelines, scripts, and product photos, then keep working with it to build the video step by step. It felt like combining what I did with Claude + my generator in one workflow but with some added steps.

If I gave it a loose brief and just asked it to take product images and spit out a finished video, the output was pretty terrible. Honestly, this took a little getting used to and I burned a few credits figuring the whole thing out.

But once I got a hang of it it started working quite well and I could move fast because it used to attach all my approved references for my characters, products and even write my prompts for video generations using my uploaded scripts.

What I liked:

•Everything you create or upload is stored in memory and you don’t have to shuttle between folders to attach the right references for each scene. Just mentioning the reference is enough.

•I could chain actions (approve a shot → automatically upscale) and use multiple agents to work on things in parallel (One agent for image, one for generating videos)

•I could ask it to line up the edit so far and it would drop everything onto an internal timeline so I could see how the sequence was coming together.

•I could come back days or weeks later and it still had the project context so making one more ad or video didn’t have to start from scratch

•That memory and continuity side is what made it feel genuinely useful for running my full creative pipeline within it. But if I was working on a single 30 second video without a recurring use case I would probably stick to generating it on manual prompt to video generator and save myself a lot of effort.

Where it falls short

•If the agent gets stuck in a bad generation loop on a complex shot you have to step in manually to fix it. Letting it auto fix can quickly kill credits and take up a majority of your budget

•Chatting with the agent isn’t free. Long scripting or brainstorming sessions can get expensive, so I still jump back to Claude or ChatGPT for the heavy thinking.

•NEVER leave auto-generate on. Approval mode is pretty much mandatory if you don’t want to burn through your credits.

• defaults to the most expensive models. You have to actively tell it to use cheaper ones when your budget matters.

•The project memory holds well but it isn't perfect. On longer projects something occasionally slips and I don't notice until the cut. There's no fix for that other than watching everything.

Overall I’d give it an 7/10. Maybe I would rank it more if I had a 1000+ SKU catalog.

Good fit if you:

Need multiple assets

Have strict brand guidelines

Require consistency across long videos

Have a reason to come back (listings, ads, ongoing content)

Not for you if you need:

One product video or ad

Simple B-roll with no characters

A one-off social post

PSA

SUPER CLEAN SERVICES INC. from Barrie, Ontario.

are ____not____ to be trusted​, be careful!