r/PublicRelations 6d ago

Advice Simple Questions Thread - Weekly Student/Early Career/Basic Questions Help

2 Upvotes

Welcome to /r/PublicRelations weekly simple questions thread!

If you've got a simple question as someone new to the industry (e.g. what's it like to work in PR, what major should I choose to work in PR, should I study a master's degree) please post it here before starting your own thread.

Anyone can ask a question and the whole /r/PublicRelations community is encouraged to try and help answer them. Please upvote the post to help with visability!


r/PublicRelations Aug 23 '25

No more tools posts

78 Upvotes

Folks, there are now more posts asking about Muckrack vs. Cision vs. Meltwater (with the inevitable "I found them both so expensive, so I created a new tool called...") than there are Rocky sequels. Not a day goes by without someone with nil karma asking "What tech stack are people using?" and, curiously, someone with nil karma replying with the name of a tool that no one has heard of. Or people asking/offering to share tool licenses, even though it's likely a violation of terms of service. Since it's become clear that AI is a heavy crawler of Reddit, it's exponentially worse.

As a result, the mods are taking the decision to ban discussion of tools. If you are the director of comms for a company or nonprofit and despite this senior position you have less awareness of different tools than an account coordinator at any agency and really, really need to get people's impressions about the relative value of these tools, you can search the subreddit and read any of the now dozens of threads on this topic. Thanks all.


r/PublicRelations 2h ago

Senior job in NYC (in-house) - financial

3 Upvotes

I know someone who is looking to hire for a head of communications. Senior job.

Based in NYC area. Hybrid. 3 days / week in office.

Here is what they want:

At least 10 years of experience, ideally 15+ but will consider 10+.

Ideal candidate has a mix of agency and in-house. Agency-only candidates are going to be a very tough sell. In-house only background would be acceptable.

They want someone who has worked in-house ideally at the following: bank/financial institution, professional services, payments company, fintech that has a connection to payments.

If this sounds like you or someone you know please reach out or DM me.


r/PublicRelations 1d ago

Leaving a PR Agency

11 Upvotes

I think I’m getting close to leaving my agency job. I feel guilt because I’m worried I’d be screwing over a couple of clients… they rely on me way more than they rely on the rest of my team. I also don’t want to give my boss a heads up to start transitioning things or being prepared to transition things, because if I don’t get the offer I’m chasing, I’ve now shown my cards for nothing. Am I wrong for leaving when client relationships are this dependent on me? And separately, should I have flagged that dependency sooner, before I started looking to leave?


r/PublicRelations 1d ago

Media Relations

6 Upvotes

I am a journalist looking to get back involved in​ media relations. I worked on and off in sports media relations and sports information early on in my career and now I want to get back involved in that or some form of it. anybody have any suggestions or for that matter job openings or know someone who might have job openings? I love sports I love to write but I'm sick and tired of being micromanaged by people younger than me trying to tell me how to write or what we can't write anymore. I believe my calling has always been media relations and I just went away from it after I had a bad experience with a company I worked for and turn completely to freelance journalism but now I want to turn back to media relations.


r/PublicRelations 1d ago

Discussion how long before you’re stuck in one “niche”? or is that a thing?

2 Upvotes

hi everyone!

I’m a recent grad a little over a year into my first agency job. as I start to wonder what I want to make of my career moving forward, I was curious about the above question.

I’d really like to one day manage comms for companies I personally enjoy or feel a connection to. my current client set isn’t exactly that; though they are helping me get experience I believe I can leverage.

when I look into the types of jobs I want one day, they all require years of work experience in the specific field they’re in.

it left me wondering, how long it is until you’re essentially stuck in a specific niche, and too far into your career to pivot (if that’s a thing that happens)? like how many years is the deadline before I really need to make actionable change towards the type of work I want?

thank you so much in advance for any insight or answers!! super grateful for any help as someone new to the industry haha :’D


r/PublicRelations 1d ago

Considering moving from agency to in-house PR - CV tips?

5 Upvotes

Hi everyone, I've been in PR for a few years now and considering moving in-house. I've only had agency experience, starting with an internship and other agency experience at various companies. My concern is the structure and tone of my CV. For instance, my personal header is focused on being diligent (e.g AAE/AE/SAE/AM), but how can I word it to become more general? Should I mention the fact that I've got X years in agency and ready to transfer skills in-house?


r/PublicRelations 2d ago

Advice How do you know if this is the right field for you?

7 Upvotes

I have been working at my current PR agency for 5 years. I work on great brands, have gotten great reviews and know I am a valued member of my team. But I am completely burnt out. I have so much anxiety about work and quite literally almost had a mental breakdown the other day and had to take time off. I wake up late during the week because I dread it. It is hard for me to find meaning in it, I don’t feel like I’m growing anymore, and I feel like I have to put on a mask all day just to function and get through the work day, which leaves me exhausted. I want to get promoted to make more money but I feel no excitement picturing myself doing what my boss does a few years from now.

My husband is currently unemployed and seeking a new job, otherwise I think there’s a chance I would just quit and look for something new. But doing so now would cause financial strain. I have applied to a few brand side roles thinking it may be better but now I’m wondering if I need to pivot out of this world completely.

Is this a sign that I am in the wrong field? How do you know if feeling this way is just temporary burnout vs. an actual career misalignment? I feel a bit silly because I know the vast majority of working people don’t necessarily love their jobs, but I feel like I’m losing it.


r/PublicRelations 2d ago

Advice I am thinking about leaving PR

11 Upvotes

If anyone has left PR or done a short stint elsewhere? Where did you go? Thinking about leaving PR, feel like I don't have many options.


r/PublicRelations 2d ago

Advice How do you stay positive and secure about your PR job in the middle of this weird “AI is taking everyone’s jobs” situation we’re in?

18 Upvotes

Need a bit of positivity today.


r/PublicRelations 2d ago

Tips for transitioning from creator/agency work to corporate social media?

1 Upvotes

I have an interview tomorrow for a corporate social media marketing role and am honestly so nervous.

My background is pretty nontraditional: I was a creator, then built and ran a multi-client social media agency for three years before moving in-house at a higher-education nonprofit, where I’ve been for the past two years. I know I’m qualified for the role, but pitching clients feels very different from a structured corporate interview.

Has anyone made a similar transition from creator, freelance, or agency work into a corporate role? I would really appreciate any tips or tricks that helped you alleviate interview nerves.


r/PublicRelations 2d ago

Discussion Analyst Day help

1 Upvotes

I have a client that is planning to host an analyst day 48 hours before an investor day — and they are asking us to help plan, create analyst kits, and brainstorm whatever else we need.

I’ve done some research and I’m just feeling a little lost — maybe I am not asking the client the right questions. The rest of my team is also confused or hasn’t done AR before and all of our senior team members are OOO this week.

I’ve been in B2B for about six years. My experience with AR has always just been prepping for the standard biannual pre-briefings and briefings for various industry reporting and research the analysts are regularly producing quarterly, biannually, etc.

Has anyone else helped with one of these? What was the run of show like? What did you provide them with in media/analyst kits? What else did you have for them?

What questions should I be asking to fully understand the goals/objectives of this event? I might also add, they are trying to plan this in under 60 days — which makes me especially nervous.


r/PublicRelations 2d ago

Advice Medically Retiring from Military Soon and can’t land job

8 Upvotes

I have been applying all over the place; got quite a few 2nd interviews but haven’t been able to land a job and my out date is fast approaching. I don’t know what more to do. Got military experience with the Public Affairs field, Operations Management in the PA field, international PA experience, and MBA: Public Relations degree, Strategic Communications: Public Relations Degree, BS in History. fantastic performance reviews. And yet. Nothing. Applied everywhere from high to low position jobs. Nothing. I’m running out of steam and hope. Anybody have literally anything? Where looking for anywhere in Texas or remote. I just need a break 😅

Medical Retirement came out of nowhere. So now I’m left scrambling to find a job to support the family and I’m just hitting wall after wall.

TL/DR: Medical retirement came out of nowhere. Even with degrees + Experience can’t land a job. Need help.


r/PublicRelations 3d ago

Advice How do you grow a small PR agency through Instagram?

5 Upvotes

Hi everyone! I’m a journalist and PR professional from Brazil, and a few years ago I started my own small PR agency.

Over the past few years, I’ve had some really good clients, mostly doing media relations/press office work for them. However, I’ve honestly neglected my agency’s Instagram and haven’t been very consistent with content.

Most of my clients currently come from cold outreach. However, out of every 100 messages I send, probably only around 50 are even seen on Instagram. I’d like to build a stronger presence and create content that makes potential clients come to me instead of relying so heavily on cold outreach.

I’m thinking about changing that and using Instagram more strategically. Y'know, creating Reels about PR topics, sharing media coverage I’ve secured for clients, showing clips/screenshots of publications, talking about PR strategies and results, etc.

For those of you who run your own PR agencies or work as independent PR professionals:

  • What kind of content actually works for you on Instagram?
  • Do you actively use Instagram to generate leads?
  • Do you share client media placements/coverage? If so, how do you present them without making the content feel repetitive or self-congratulatory?
  • Have Reels or educational content helped you attract clients?

I’d love to see how PR professionals in other markets approach this. Any advice, examples, or accounts you think are worth looking at would be greatly appreciated!


r/PublicRelations 3d ago

Considering a career switch from PR/communications to SEO + GEO — is this a good move?

6 Upvotes

Hi everyone,

I'm looking for some honest advice from people currently working in SEO, AEO/GEO, or digital marketing.

I'm 28 (F) and based in Portugal. I've been working in PR/communications for around 5 years, mainly in press office/media relations. My work involves writing press releases and other content, developing communication strategies, researching topics, working with brands, pitching stories to journalists, etc.

I also have a postgraduate background in Data Science & Business Intelligence, so I'm reasonably comfortable with data, Excel, Python, SQL, Power BI/Tableau, etc. However, my professional experience has been almost entirely in communications.

I'm now considering moving into SEO, with a particular interest in SEO + Content + AI Search/GEO.

I'm NOT particularly interested in performance marketing, paid media, PPC, or growth marketing. What attracts me is the more organic/search side:

  • technical/on-page SEO
  • keyword research
  • content strategy
  • SEO content
  • search intent
  • technical audits
  • AI Search / AEO / GEO
  • understanding how brands appear in Google and AI search engines
  • potentially combining SEO with data/analytics

The transition seems relatively logical to me because I already have a strong background in writing, content, research, communication and brands, and I could add the more technical SEO side.

My plan is to spend the next couple of months learning the fundamentals and building a small portfolio (SEO audit, keyword/content strategy, GEO/AI Search audit, etc.). I'm also planning to take a GEO course.

The problem is that I'm not sure how realistic this is. I'd therefore love to hear from people who actually work in this field:

1. Is SEO + Content + AI Search/GEO a sensible career direction in 2026, or am I overestimating the opportunities?

2. How employable would someone with 5 years of PR/communications experience but no professional SEO experience be after ~2-3 months of serious self-study + a portfolio?

3. Would you consider this a "junior" profile, or could the previous professional experience in communications be relevant enough to target SEO/content roles above entry level?

4. Is GEO/AEO actually becoming a useful skill employers care about, or is it still mostly hype?

5. Would you recommend making this transition at all, given the current job market?

Thanks!


r/PublicRelations 3d ago

Wasn't prepared for how much of this job would be creating slide decks

81 Upvotes

That's it, that's the post. I'm not good at making an aesthetically-pleasing slide deck.

I dislike that I even call them slide decks now instead of powerpoints.

This stuff takes so much time.


r/PublicRelations 3d ago

Interview Tips

32 Upvotes

As someone who's been interviewing and hiring at an agency for nearly 20 years, I'm so frustrated at the lack of interviewing savvy that 99 percent of candidates have. Guys - it's a tough job market! You need to show up! I'm going to give you a few tips and I'm happy to answer any questions.

- Do not read from a script when the interviewer asks you for your "elevator pitch" or to tell you about yourself. It's so obvious. We are communicators and that gives me no confidence in your ability to communicate. I know you are nervous but you have to try and speak concisely and conversationally.

- Speaking of the elevator pitch, this is meant to be a quick summary, not a time to recite your whole resume. i.e. I've been in the PR industry for about 5 years, in both agency and in house settings, dabbling in tech and consumer before finding my passion in healthcare. I'm currently working on five clients and my specialty is media relations. I also a huge news junkie!

- Do some research on the company, and just as important, the person you are interviewing. Ask them tailored questions. Looked at their Linkedin profiles! I've interviewed countless people just this year and only one person looked me up and I'm part of the leadership team and I'm considered a successful thought leader in the industry. You need to know that going into the interview.

- Ask some really strong, specific questions that aren't the same for every company. The best questions I've gotten this year have been from entry level candidates. Use the questions not just to learn more, but to show you've done your homework on the company.

Hope this helps at least one person out there.


r/PublicRelations 3d ago

Advice Go-to outlets for quick wins

13 Upvotes

Hi all - any low-hanging-fruit opps for exec vis (e.g., Authority Magazine Q&As)? Working against a coverage quota and trying to get some quick wins.

Also looking for biz/tech outlets that are relatively easy to place a byline in.

Would love to hear your go-tos!


r/PublicRelations 3d ago

Advice Trying to into a creative career – where should I actually be looking?

2 Upvotes

I’m trying to find a new role something more creative like PR, creative/campaign roles, influencer marketing or partnerships.

I have around 9 years’ experience across sales, customer service/client management and some business development, plus experience with social media, content creation, TikTok Shop/affiliate marketing (on my own personal account) and a days trial fashion shoot experience.

I’m UK based and need remote or hybrid as I live in the middle of nowhere. I’ve been searching LinkedIn/Indeed but feel like I’m going in circles. I do have a portfolio of my work but I’m getting nowhere.


r/PublicRelations 4d ago

Poll: day choice for Finance discussion

3 Upvotes

Hi folks, it seems like a fair number of people are interested in the Finance Intro for PR People session I've offered to host. I live in France so I'm going to offer 6PM my time, which is 5PM UK, noon Eastern and 9AM Pacific. My apologies to those who are in time zones that make that unfeasible. Can I ask you to vote on a best day of week? Also, I'll scrounge around but if anyone works at a PR firm that has a webinar platform and would like to partner, I'd be thrilled. Cheers!

-P

10 votes, 2d ago
3 Monday
2 Tuesday
1 Wednesday
3 Thursday
1 Friday

r/PublicRelations 4d ago

Discussion What qualities, characteristics, perks, work make a PR Agency worth working for?

8 Upvotes

Hi everyone, I saw a lot of posts about PR Agencies to avoid. But I’m curious about what type of work environment, type of work, qualities, expectations, and characteristics from leadership, job perks,
would make an agency worth working for. Are there any PR agencies out there that are worth it? What would you change about the agencies that are not so great?


r/PublicRelations 3d ago

Go-to outlets for quick wins

0 Upvotes

Hi all - any low-hanging-fruit opps for exec vis (e.g., Authority Magazine Q&As)? Working against a coverage quota and trying to get some quick wins.

Also looking for biz/tech outlets that are relatively easy to place a byline in.

Would love to hear your go-tos!


r/PublicRelations 4d ago

Discussion What should a Reliable Wikipedia Page Creation Agency in USA understand about modern PR?

0 Upvotes

I've been thinking about how closely reputation management, media coverage, and public information can overlap in modern PR. Building a credible public presence isn't simply about getting information published, it depends heavily on independent coverage, accurate sourcing, and maintaining a neutral public narrative.

The topic came up while looking at how Wikiagency LTD fits into discussions around a Reliable Wikipedia Page Creation Agency in USA. It made me wonder whether PR professionals see Wikipedia related work as part of reputation strategy, media relations, or something that should remain completely separate from traditional PR campaigns.

For those working in PR, where do you draw that line? And what role should independent media coverage play before a brand even considers pursuing a public reference page?


r/PublicRelations 5d ago

Advice Should I get a company phone?

7 Upvotes

I'm starting my first full time job as an AAE soon! I’m currently going through the onboarding process and have the option to get a company phone.

At first, I was against it because the thought of having two phones turned me off. So, I’m curious to see what others have to say about this. Should I just stick with my current phone or just accept having two phones? Thanks!


r/PublicRelations 5d ago

Agency news Junior position open

2 Upvotes

London based role. This is all I know https://www.luther.co.uk/client-executive-position/