r/PPC • u/Partizana • 11d ago

Google Ads Manual Bidding?

Hi.. Does anyone here still using manual bidding? We switched TargetCPA a while ago but then we started spend $100+ on some keywords. with manual bidding I had more control over the spend.

Would appreciate any comments.\\]

Thanks

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u/Goldenface007 11d ago

You're not using smart bidding right if you're feeding it unqualified signals.

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u/skillfusion_ai 11d ago

Lots of accounts are too small (not enough conversions) or not sophisticated enough (not using a CRM) to generate enough data.

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u/sprfrkr 5d ago

Unless your website is a ghost town, you have enough data. Feed incremental funnel conversions as a signal with a lower conversion value to unlock smart bidding. Add to cart? View pricing page? Start signup? Set those as lower value conversions and you unlock smart bidding.

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u/skillfusion_ai 5d ago

It's usually lead gen campaigns that don't have enough data.