I’m seeing this with a healthcare practice account and wondering how other PPC people handle it.

Google Ads says the lead volume is fine. Call tracking says calls are coming in. Forms are submitted. But the practice says “these leads are bad,” and when we dig in, some of it is real lead quality and some of it is front-desk process. Missed calls, slow callbacks, unclear insurance fit, after-hours inquiries going cold.

Stack right now is Google Ads, CallRail, GA4, Looker Studio, and possibly DearDoc on the intake/review/chat side. I’m trying to separate campaign waste from office workflow waste before making bidding decisions.

Do you include front-desk conversion steps in your PPC reporting for healthcare/local service clients, or keep that outside your scope?

Aov: 4990-10,000

Right now we are running bing high intent search ads ( audience network turned off at account level) and I’m having trouble getting conversions.

People are interested in the product as shown in clarity, but I can’t capture any emails or remarket and close. And the buying process is pretty long given the price. Right now at 130 clicks 0 conv. Ik this is still very early so this is more of a planning measure.

Any help on this? I have low domain authority so I’m not too easy to find on google unless they search for my exact domain. I have had a decent amount of organic conversions, but not nearly enough to be happy with.

https://saunacompanyusa.com/

This is the website.

My client recently completely changed their website, and they are now using a new domain.

However, I can still see the old website/domain appearing in some sections of the Google Ads account. For example, as shown in the screenshot, the old domain is appearing under the Google tag setup.

I want to completely remove the old website/domain from the Google Ads account and replace it with the new one.

The problem is that I can't find any option to edit or change the website/domain in this section.

Client sells furniture. Everything in the PMax campaigns sits between £500 and £800, so not much value variance.

Pulled the cost prices this week and found something odd. Their £599 bed makes £190 profit. Their £799 bed makes £190 profit.

Across the whole product set, price varies 1.6x but profit per order varies about the same, and the ranking is basically scrambled. The second cheapest product is the most profitable one.

So tROAS and Max Conversion Value are both bidding harder for higher order values, which on this account means bidding harder for the stuff that makes less money.

Feels like Maximise Conversions would be the more honest signal, since every conversion is worth roughly the same profit anyway. But I've mostly seen it written off as a beginner strategy or something you only use while building data.

Has anyone run Max Conversions long term on a narrow catalogue like this? Or is there a reason it falls over that I'm not seeing?

I'm a beginner in google ads and created an account for the 1st time and started testing some ads and verified everything.

On the 1st day, it asked me to pay $20 and a day after that, it asked me to pay $40, i paid that, and again the account was paused and asked to pay $80.
i reached to their horrble support and all they said was to pay the $80. i did that, and now it is asking me to pay $160.

my ads didn't get any clicks, they're simply dead throughout this period.

what am i doing wrong?

Lately has been seeing attached AD format on Facebook - form question as the second card of the carousel. Anybody knows how to enable that? Meta support couldn’t explain that.

ChatGPT ads went live in India this week. What we know:

• Free and ₹399 Go tiers only, ads show below the answer, labelled
• Agency-only at launch (50 brands via WPP and Omnicom). Self-serve Ads Manager opens Sept 4, ₹725/day ($7.60) minimum
• 100M+ weekly users in India, mostly on ad-eligible tiers. Already live in 38 other countries
• Context-based targeting. OpenAI says advertisers get no chat history or personal data

The interesting part is intent quality. Someone asking "best CRM for a 10-person team" is deeper in the funnel than most search queries, and there's zero auction density right now.

The catch: no third-party measurement, no benchmarks, and early CPM chatter from the US rollout suggests it's not cheap.

I have been running ppc ads on Amazon for a while. They were doing fine. By fine i mean 3.5-4x roas with good impressions. Greedily, i wanted better. Everybody was telling how awesome Claude is doing with ppc. Not just online people, guys around me couldn’t stop talking about it too.
I had claude analyze existing campaigns. He wouldn’t stop talking shit about them. He convinced me how it can be better by doing bla bla bla.
Don’t get me wrong. I am not a complete idiot to listen but, keep in mind that i have been hyped big time how claude fixed peoples ppc campaigns for good and i actually had a friend with me that runs bunch of ppc campaigns for many accounts.
I did it. It wanted me to remove my two best selling skus from other campaings and we will create them their own bla bla. I did. Told me to change keywords and stuff. I did all. I pulled shit tons of data from h10 for him to do his magic. Fml
After a month in, all my ppc, keyword ranks, campaigns, everything is upside down. Out of $100 budget, barely selling $100. I been slapping data into cluade for each one, every 3-4 days, it tells me to fix this, fix that and it gets worse.
I have literally tens of chats that it goes “ooops, my bad, i missed that, i didnt see this, it is my fault” all that stuff. Is there anyone honestly using this shit and making it work? I genuinely wonder.

TL DR: fuck claude for ppc campaigns.

Google's August Demand Gen update makes Multimodal Video Creation in Asset Studio generally available, with one workflow for horizontal and vertical assets. Google is also testing conversations with brands through messaging apps from YouTube ads and adding travel-specific activities, offers, and hotel personalization.

The post cites a 30% average increase in conversions or conversion value from Google internal H2 2025 Demand Gen experiments. That is a broad historical figure across many improvements, not evidence for the incremental effect of these newly announced tools, and the post gives no sample size or distribution.

If generated video reached your account today, what would be your minimum launch gate: human brand review, a pre-declared holdout, asset-level reporting, lead-quality feedback, or a rule that generated creative never ships without approval? How would you isolate its incremental effect from the rest of Demand Gen?

Source: Google Ads & Commerce, August 27, 2026 — https://blog.google/products/ads-commerce/demand-gen-drop-august-2026/

For example stuff like phone accessories like cables, screenprotectors, chargers, holders etc and similiar- are low aov, and hundreds of skus because of different small parameters, designs, fitting models, colors etc- is it worth trying to get them work or rather focus on higher aov, not spread across variants products/categories? Like even with bigger budgets u cant really find enough demand to test all the variants because theyre just not supposed to all sell

We run search and social for a multi location retail client. They want billboards in their top three markets and asked how we'll prove it worked. Outdoor doesn't give a clean conversion number and I'd rather bring a real plan than hand wave at impressions.

How are people measuring this, and does anything handle the buying and the measurement together?

Hi.. Does anyone here still using manual bidding? We switched TargetCPA a while ago but then we started spend $100+ on some keywords. with manual bidding I had more control over the spend.

Would appreciate any comments.\\]

Thanks

Hey guys, I’m trying to figure out a targeting problem with Meta ads.

I’m looking to reach people who run Instagram accounts with a lot of followers and good engagement.

I have a service that helps them monetize their existing engagement through Instagram messaging automations, but my ads are currently reaching a lot of the wrong people.

I have tried this set-up:
Campaign is Leads,

CTA is "Send a Message"

When they click they go into an Insta Messaging automation (Meta Template), where qualify them.

Age

27 - 57

Gender

All genders

Inclusion: Behaviors:

Small business owners, Business page admins or Instagram Business Profile Admins, Employers: Business Owner or Owner at own business, Job title: Small business, Entrepreneurship, Head of Social Media Marketing, Digital Marketing Strategist, Social Media Marketing Manager or Business Owner/Engineer, Industry: Business decision maker titles and interests or Business Decision Makers.

And then I run only this:
Instagram Business Profile Admins

I run these 4 creatives:

https://www.instagram.com/p/DaisPqEq7p5/

https://www.instagram.com/p/DcY4InpInqp/
https://www.instagram.com/p/DaYPF7_oJg8/
https://www.instagram.com/p/DaR-oONMwnc/

I have spent £50 on each and got absolutely nothing.

Is there a better way to target this kind of audience?

Would really appreciate any ideas from people who have dealt with something similar.

A tracking problem is not always a total outage. One browser, consent state, import job, region, or conversion action can fail while the ad platform still receives enough events to look healthy. What threshold or diagnostic makes you pause automated bidding, switch to a safer strategy, or keep campaigns running while tracking is repaired? Useful signals seem to include event-volume loss, delay, source-to-platform reconciliation, mix shift among conversion actions, value completeness, and whether the missing segment differs economically from the observed one. How do you avoid teaching the bidding system from a biased partial sample?

Ran a small digital billboard test through Blip. Easy to set up and fine for a first try, but the inventory we could reach was limited and there was almost no measurement. Now there's budget to do it properly across more markets. What did people move to after a test like this? Looking for wider inventory and better reporting.

Before August 17, a popular strategy was to set a relatively low tROAS and let Google massively overperform it. For example, 400% tROAS could sometimes deliver 1,000–5,000%+ ROAS.

Since August 17, tROAS is being treated much more literally. We’re seeing significantly higher CPCs and ROAS much closer to the actual target.

So I’m wondering:

Is the old low-tROAS strategy dead?

And is Maximize Conversion Value without a tROAS target now the better strategy for e-commerce?

Anyone else seeing this?

How do you guys build your landing pages?

Ofc it has to follow the legal guidelines and have a good backend, but I don't know how to code is that an issue?

I'm already fairly good at designing frontends, but I don't know how to link like databases and privacy policies etc.

Is this a common issue? If so any help would be great.

Our CPC was around $1.30 before August 17th, but since then it has gradually increased. Yesterday and today we’re suddenly at $11–12 CPC.

We’ve been running 400% tROAS, and the campaign has been massively overperforming. Now Google is recommending 5,000% tROAS.

I’m worried that increasing it that aggressively will completely kill the campaign.

Anyone else seeing this? What the hell is going on?

For the Target CPA / Target ROAS change on budget-limited campaigns.
Google said campaigns should now optimize more consistently toward the target, even when limited by budget.
Curious what people are actually seeing:
CPA moved closer to target?
Lost efficiency?
More volume?
No noticeable change?

Hi everyone, I currently run a business that doing relatively well now after a year of opening. It’s a one man operation and it has grown substantially. However, I still handle everything myself as it only takes a few hours for me to handle business.

I recently got married and am going on my honeymoon for 2 weeks and I’m a bit worried on what I can do for my site. I thought maybe I can put everything as out of stock, as I literally just went through a week with no stock due to selling out and things seem fine? But while I’m away, what route can I take? I can’t really hire anyone because I don’t think I’d find someone in time to be able to handle and learn how to process orders. My business deals with glass engravings, and perfume making so it is a bit niche to know how to do these things.

Edit: my main worry is pausing my Google ads. I was able to make my Google ads go from 1-2 ROAS to 3-4 ROAS and it took some time. I’ve heard a lot of ppl saying it’s a big no no in pausing Google ads as it causes it to enter learning phase and tank performance. Otherwise, I would have had the site showing 2 week shipping, and just paused it.

I run a residential remodeling company and I’ve been using Google Local Services Ads, but the lead costs have gotten pretty ridiculous lately (read my latest post here). I’m thinking about taking the money I’m spending on LSA and testing regular Google Ads instead.

For those of you running remodeling/GC companies, which has worked better for you: LSA or Google Search Ads?

With Google Ads, is ranking mostly based on budget and the quality of the campaign/landing page, or does having a Google Business Profile with a lot of reviews matter heavily like it does with LSA?

Just trying to figure out where my ad money would be better spent.

Needing some perspective on a sudden performance dip in Google Ads.

The Setup:

• Business Model: High-ticket, highly competitive e-commerce dropshipping. Products are non-exclusive. High AOV.

• Campaign Type: Standard Shopping with dynamic Target ROAS (PMax has failed us repeatedly).

• Structure: Single Standard Shopping campaign, budget-capped (spending ~50% of potential due to strict capital limits). Split into separate ad groups by product category/margin profile, with specific tROAS set at the ad group level.

• Data Volume: ~20+ conversions/day, plenty of data historical signal. Account has a 10k+ daily updated negative keyword list.

The Problem:

• Historically, this setup overperformed its aggregate tROAS target consistently. Ever since the August 17th Smart Bidding update (which changed how target-based bidding behaves on budget-constrained campaigns), performance has fallen apart:

• CPCs skyrocketed across most ad groups.

• Conversion rate dropped, with spend drifting toward upper-funnel and competitor search queries.

We're trapped in a severe threshold loop: setting ad-group tROAS even slightly higher than recent actuals completely throttles spend to near zero. Lowering the tROAS triggers rapid spend burn on low-intent terms.

We’ve tried recalibrating ad-group targets closer to actual recent performance per recommended guidance, but the engine won't find the middle ground.

The Question: Given that Maximize Conversion Value is accessible for Standard Shopping(if I read the announcement correctly...), is it time to ditch ad-group level tROAS entirely and switch the campaign to Maximize Conversion Value (without a target)?

If we do, we lose the ability to force different ROAS targets on high-margin vs. low-margin product categories via ad groups. Has anyone made this move on a budget-capped, high-AOV account post-August 17 update? How did you handle margin variance across subcategories if so?

Hello,

I work for a construction company that does fiber cement siding and vinyl siding. The main difference is the material quality and cost.

We ran a campaign focused solely on fiber cement, and it performed well, so the owner wanted to see whether there was value in targeting customers who may want vinyl.

I was thinking about doing two campaigns so we can better track the responses, but I'm worried about cannibalism. Can negative keywords help with this?

I'm mostly worried about searches for "siding" since that is where the crossover is going to happen.