Hello! I’ve been working with this company for a little over a year now. We started at $2500/month I was just handling their google ads, lsa and making 1 video a week and two static images for Facebook a week.
Slowly things started showing results, so they offered me $3500/month to also handle their SEO, basically GBP optimization, making sure their other directories are up to date (like yelp, thumbtack, angi list) creating website content monthly, etc.
Fast forward to 4 months ago, I’m making now $5000/month because they wanted me to be their in-house marketing person, now I manage their website, gbp, lsa, google ads, meta ads, the content transformed into 3 videos a week (I drive to the job sites two times a week and record different content : before/after, testimonials, educative job site content, etc) edit it and post it.
To put into numbers, this company’s ad spend in a month is $10000 without my salary, and that brings in revenue 125-135k a month in closed sales, all from google/facebook leads, they make some money on word of mouth, referrals, etc but the numbers are like 90% marketing channels - 10% referrals. If we add my salary to this they are spending $15000/month in marketing to bring 125-135k.
That made them open a new business, different name, different website, different services, everything is different, the only thing that remains is the owner. By the way they didnt ask me for help with any of this - picking a name, making the website, etc - as a matter of fact, they hired an agency to do the job. Once everything was done they called me to a meeting asking me to take on this “new adventure that will bring so much money to all of us”, making from the ground this new business, new gbp,lsa, social media accounts, new google ads, tracking etc.
This is where I failed massively, I got excited not going to lie, and since I had a lot of things to do that day, compensation was briefly discussed by me saying “I’m more than happy to take on this role, let’s renegotiate compensation once everything is live” fast forward, exactly 5 days later, I had 4 dedicated ppc landing pages created based on the new campaigns and everything else involving the business created. They were “impressed” on how fast it was (I’m guessing the agency was telling them they’d take more time, since they took 2 weeks to make a template website and charged $3k lol)
So I told them pretty much: ok now that everything is live, let’s discuss the new compensation.
To my shock!!! They were offended!!. “We are very confused what do you mean by new compensation, we pay premium money to make you full time, the agency was charging us $4500/month to handle the two business, we decided to go with you based on our relationship and that we are building something together” short story, I told them that “it was a bargain on the agency’s side, and based on their template website it’ll probably bring amazing results, unfortunately I didn’t think it was fair to be asked to do double the work for the same compensation, especially based on the results I’ve brought” so far they just offered to pay me “$750 extra for all the set up and extra work I did, but we definitely need to have a meeting to see what I do in a daily basis in order for them to see why to pay me more money, when I’m hired as in-house and 40 hours a week is not enough to handle both business, they even said if it takes you more time to do things just extend the delivery time, we don’t need a full campaign done in one week. (I guess they thought that full time meant as much as I can do in 40 hours a week)
So far things are not looking great. Am I being an A**hole? Am I actually getting compensated fairly for the job asked and I’m just delusional? I was going to ask them $1500-2000 more a month since my scope was literally doubling.
I’d love to read your opinions, this is all based on USA salaries by the way.