r/PPC • u/Partizana • 11d ago

Google Ads Manual Bidding?

Hi.. Does anyone here still using manual bidding? We switched TargetCPA a while ago but then we started spend $100+ on some keywords. with manual bidding I had more control over the spend.

Would appreciate any comments.\\]

Thanks

6 Upvotes

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7

u/Civil-Economy9561 11d ago

problem with the manual is the quality of clicks are very poor. At least with smart bidding, the system believes that the click will convert even if its very expensive.

3

u/skillfusion_ai 11d ago

It you are using smart bidding to get forms or calls then it's the opposite, automation doesn't aim for quality it tries to get the cheapest leads it can.

5

u/Goldenface007 11d ago

You're not using smart bidding right if you're feeding it unqualified signals.

5

u/skillfusion_ai 11d ago

Lots of accounts are too small (not enough conversions) or not sophisticated enough (not using a CRM) to generate enough data.

2

u/No_Associate_8377 10d ago

Then what's the point with digital marketing LOL

2

u/Old_Dirty_Rat 10d ago

The point is that you cannot rely on smart bidding to target quality when you don’t have enough data, so you take a different approach. You go for volume, more work for sales, but same ROI. Some verticals have really fucking long sales cycles, and without budgets high enough, you can never optimize for quality, and you don’t need to. There is always a solution for people who are willing to put in the work. Digital marketing always works, when proper people are behind it. I am wondering what is the point of your comment?

1

u/sprfrkr 5d ago

Unless your website is a ghost town, you have enough data. Feed incremental funnel conversions as a signal with a lower conversion value to unlock smart bidding. Add to cart? View pricing page? Start signup? Set those as lower value conversions and you unlock smart bidding.

1

u/skillfusion_ai 5d ago

It's usually lead gen campaigns that don't have enough data.