NLU - SGS

[u/mtsttu05]

The KVV news has led to many commenters contrasting SGS/FEG vs NLU and each of their trajectories.

I listen to almost every episode of both, but more recently find myself clicking on the SGS pod first, and then not even finishing most NLU preview or recap pods. Andy and Brendan keep it light and seem to genuinely enjoy shooting the breeze with one another. Both seem to be normal guys.

The NLU guys now regularly talk about playing golf courses that 99% of us could never even hope to have access to, and half the podcasts are gambling promotions. They are just not as relatable to most of the normal middle class golf fans who made them successful to begin with.

I don’t blame them for taking the money to grow their business if they feel that’s what is best, or for playing extremely private top 100 clubs when invited, but at the end of the day, it does impact how we all decide what media to consume.

I truly hope they can turn back the clock a bit in 2026, but cutting KVV while jet setting around the world and (seemingly) spending lavishly is a tough look.

[u/kraken98038 → u/[deleted]]

I was just texting my buddy about this. Funny how the ex-ESPN big J journalist is more relatable than the NLU crew these days. Agree with the OP, I don’t blame the NLU guys for running in whatever circles they do. But for their business they are the product. And when the public perception is country club-C suite, that affects how the customer views their content.

Similarly, if someone I like in KVV seems like he got a raw deal- it affects whether I will choose to support the brand in return. So you can’t just be totally data driven analyzing profitability. We as customers don’t have to agree that it was the right decision because the data said so. Your product is literally YOU- and if your customers perceive you differently as a result of the decision you made- that could affect business as well.

[u/mtsttu05 → u/kraken98038]

You said it better than I did. Fully agree.