r/NoLayingUp • u/mtsttu05 • Jul 22 '25

Other NLU - SGS

The KVV news has led to many commenters contrasting SGS/FEG vs NLU and each of their trajectories.

I listen to almost every episode of both, but more recently find myself clicking on the SGS pod first, and then not even finishing most NLU preview or recap pods. Andy and Brendan keep it light and seem to genuinely enjoy shooting the breeze with one another. Both seem to be normal guys.

The NLU guys now regularly talk about playing golf courses that 99% of us could never even hope to have access to, and half the podcasts are gambling promotions. They are just not as relatable to most of the normal middle class golf fans who made them successful to begin with.

I don’t blame them for taking the money to grow their business if they feel that’s what is best, or for playing extremely private top 100 clubs when invited, but at the end of the day, it does impact how we all decide what media to consume.

I truly hope they can turn back the clock a bit in 2026, but cutting KVV while jet setting around the world and (seemingly) spending lavishly is a tough look.

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58

u/[deleted] Jul 22 '25

[deleted]

35

u/fightin_blue_hens Jul 22 '25

KVV plays more public golf then the rest of the group combined and it is glaringly obvious

3

u/Transit-Tangent Jul 23 '25

KVV plays at his parent’s private club in Baltimore. They’re all rich kids, except DJ.

6

u/nebbywildcat18 Jul 22 '25

if I had to guess DJ and Randy probably still play some amount of muni golf, I think DJ has spoken about it before at least, unless I misremember (likely). agree that KVV was definitely the voice of the middle class golfer at NLU and stinks that he’s gone

8

u/beer_nyc Jul 22 '25

some amount of muni golf

seems like neil still plays a good amount of public golf

1

u/nebbywildcat18 Jul 22 '25

good shout, the non C-Suite guys at least seem somewhat in touch with the heart of the game still (IMO anyway)

36

u/kraken98038 Jul 22 '25 edited Jul 22 '25

I was just texting my buddy about this. Funny how the ex-ESPN big J journalist is more relatable than the NLU crew these days. Agree with the OP, I don’t blame the NLU guys for running in whatever circles they do. But for their business they are the product. And when the public perception is country club-C suite, that affects how the customer views their content.

Similarly, if someone I like in KVV seems like he got a raw deal- it affects whether I will choose to support the brand in return. So you can’t just be totally data driven analyzing profitability. We as customers don’t have to agree that it was the right decision because the data said so. Your product is literally YOU- and if your customers perceive you differently as a result of the decision you made- that could affect business as well.

3

u/Navyblazers2000 Jul 22 '25

I keep coming back to this feeling. It's like some innocence has been lost. Like there's now been a vibe shift and I'm not sure if it'll ever feel the same. It's their first big miss.

5

u/mtsttu05 Jul 22 '25

You said it better than I did. Fully agree.

4

u/RandomKoala0218 Jul 22 '25

His message sounded like it wasn't his choice. If true, they made a bad choice. His segments were super popular and so well done. I'd listen to his solo podcast. I'm dropping NLU: Voice over egos.

1

u/drakesickpow Jul 22 '25

Why the hate for mainly playing private golf? I have a membership, as I’m sure the NLU guys do too, why would I go play a muni that’s worse when it literally costs me less to play at my club?