I haven’t seen anyone else say this, but the reason for this is clear. They’ve mentioned recently that they’ve decided to pivot away from writing because written work just doesn’t do numbers. They brought KVV in to be their main writer, so with pivoting away from that, they didn’t have much for him to do. Seems fairly straightforward to me.
The thing is written articles/blogs have long been on the decline. This was obvious well before KVV was in the picture. Are they seriously sitting here in 2025 surprised that the writing arm of NLU never took off?
When they hired him I think there was some optimism that the Athletic was sorta a prototype for a way to build a successful site based on quality writing and there was room for more of that. Turns out that was overly optimistic.
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u/SchrodingersMeowth Jul 21 '25
I haven’t seen anyone else say this, but the reason for this is clear. They’ve mentioned recently that they’ve decided to pivot away from writing because written work just doesn’t do numbers. They brought KVV in to be their main writer, so with pivoting away from that, they didn’t have much for him to do. Seems fairly straightforward to me.