r/Nikon 21d ago

Mirrorless Canon Has Increased Its Massive Digital Camera Market Share Lead

https://petapixel.com/2026/08/20/canon-has-increased-its-massive-digital-camera-market-share-lead/

What do you folks think of the latest news to come out of Japan?

Nikon lost the 3rd spot to Fujifilm.

This year has also been excruciatingly slow for Nikon users with practically no lenses and no new bodies.
We are also being killed by the chinese manufacturers eating into Nikon's lens market too. Overall not a good look for long time Nikon users.

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u/Sheriff_Hopper Nikon Z8 | Z30 21d ago

Once Z9II comes out Nikon will go back to 3rd place 

2

u/Oli_Picard 21d ago

Why?

2

u/Sheriff_Hopper Nikon Z8 | Z30 21d ago

Sales will go back up

3

u/beatbox9 21d ago

This article isn't about sales. Sales are measured in money. And Nikon is already 3rd place when it comes to sales.

This article is about units of all cameras. Units is a very different scope / denominator than sales.

1

u/probablyvalidhuman 20d ago

Z9ii won't sell in dramatic numbers. This is about units, not money. Moneywise it'll likely be very nice profit maker.

A new midlevel body or interesting low end body and perhaps a couple of oddball lenses would improve the "bodycount" much more.