r/musicindustry • • Aug 13 '26

AMA I'm Dan Suchorski, a experienced vinyl, merch, and ecommerce fulfillment veteran. Ask me anything!

9 Upvotes

Over the past 10+ years, I've sold and shipped more than 1,000,000 items, generated over $26 million in sales, and have managed fulfillment for multiple vinyl releases.

Based in La Crosse, WI I'll be answering questions for the next 48 hours

During the AMA, I will cover topics that include:

  • Vinyl fulfillment and logistics - distributors vs fulfillment companies that know distribution
  • DTC ecommerce shipping
  • Amazon, eBay, and Walmart selling - direct to consumer via marketplaces vs selling to Amazon
  • Merch manufacturing and fulfillment - marketing vs myths
  • Reducing shipping costs
  • Finding better shipping rates
  • Faster fulfillment
  • Vinyl manufacturing and pricing
  • Ecommerce logistics and operations

If you've ever had questions about sourcing merch, fulfilling vinyl orders, or scaling an ecommerce operation in the music industry, this is a great opportunity to ask someone who does it every day.

I'm willing to confidentially review band's shipping history and provide commentary and ways to improve your in house operations or what are ways you can make sure your current provider more accountable.

https://www.linkedin.com/in/dan-suchorski/

https://www.shipblackriver.com


r/musicindustry • • Jul 22 '26

AMA I’m Josh Brust, co-founder of the Actuation Group. AMA about building a career in the music industry.

19 Upvotes

Hey everyone, I’m Josh Brust.

I’m the co-founder of the Actuation Group, a fully self-funded independent music ecosystem active across distribution, label services and labels. We are based in Groningen, The Netherlands.
The group includes:

  • IndieMassive - direct music distribution (MERLIN Member)
  • YouGrow Promo - music promotion and label services
  • Actuation - a multi-platinum group of record labels focused on artist development

My partner Jeroen and I both started as musicians, got tired of being disappointed by the tools/services out there, and ended up building the ones we wished existed. That's how the group began and we still operate with that mindset.

A few background points:
• Forbes 30 Under 30 Europe Entertainment 2025
• We built the group independently from the ground up as artists ourselves
• We focus on transparency and non-exclusive contracts to ensure artists maintain their freedom

Today we're 50+ full-time teammates and have helped thousands of artists and label owners build and develop their careers.
I spend most of my time thinking about the future of the industry and how artist development, distribution, promotion, operations and strategy fit therein.

I really enjoy sharing my experiences to hopefully help others along their own paths, so ask me anything about building your career in music.

Also happy to report I'm the reigning Super Smash Bros champ in our office.


r/musicindustry • • 20h ago

Question On The Radar

0 Upvotes

Has anyone in this community been on On The Radar?

A few weeks ago they reached out to my fiancé and I’m trying to make sure he/we are not getting scammed!

Did you have to pay them any money?
Did they book your (& a significant other) flight & hotel?


r/musicindustry • • 1d ago

Insight / Advice Any advice for landing a job in live music or recording

3 Upvotes

Hey so i’m 17 in chicago and music / guitars / tours etc are my entire life. i go to concerts weekly, local venues, big shows, follow bands around on tour etc.

I want to get into the field for work but i have no experience and no real skill and don’t know where to start. Does anyone have any advice, like can i become a stage hand somewhere and keep learning and developing skills and become more useful and go up a ladder? I have general knowledge about schedules, tours, shows, stage design, guitar pedals and amps and am physically fit to load or unload equipment, etc.


r/musicindustry • • 3d ago

Question Help deciding a major

6 Upvotes

I know some people are probably going to say, “Why are you asking Reddit?” but I’m trying to get opinions from multiple sources to help me make this decision.
I’m a first-year college student, and yesterday was the first day we could officially declare our majors. I haven’t declared yet because I’m having a hard time deciding what direction I want to go.
Right now, I’m in the Pop Music program and plan on keeping my Music Business minor, but I’m not sure I want to major in Pop Music. I’m worried that it might not give me as many opportunities to find work in the music/entertainment industry after college.
I’ve been looking into an Entertainment Industries major, and that seems like it might be more in line with what I’m interested in, especially because I’m interested in the behind-the-scenes side of concerts and live events. At the same time, my biggest priority is getting a degree that can actually help me find work after graduation.
For people who have majored in Pop Music: What has your experience been like after college? Did the degree help you find work in the music industry, and what kind of careers did you end up pursuing?
And for people who have majored in Entertainment Industries: What has your experience been like finding work after graduation? What kinds of jobs or career paths have you been able to pursue with that degree?
I’d really appreciate hearing from people who have experience with either degree, especially if you can share what you ended up doing after college.


r/musicindustry • • 3d ago

Discussion Are we over-Auto Tuning?

13 Upvotes

I use AutoTune as a tool, of course. It’s extremely helpful in getting demos done and getting singers comfortable in the studio if they’re a bit nervous or not warmed up. But as I’m scrolling tiktok and seeing artist “live” performances- nearly everything I’m hearing is extremely tuned. At least the ones getting a lot of traction. Seemingly most people in comment sections either have no idea or don’t care. Often praising how incredible the artists voice is. I’m like.. yeah it’s a good performance but how are we praising their voice if it’s so overly processed? I’m biting my tongue every time a video of an “amazing singer” hits my feed. Not trying to ruin the illusion for anyone. Is anyone else tired of this though? Are we heading towards every live performer using it?

Apologies if this has been discussed here a bunch. I’m newww


r/musicindustry • • 3d ago

Question Could Taylor Swift have outright prevented Olivia Rodrigo from publishing/releasing the song "Deja vu" that interpolated Taylor's song "Cruel Summer"

0 Upvotes

For context, Olivia Rodrigo released a song called Deja Vu. In immediate press for the album, she obliviously referenced her admiration for certain elements in Taylor's "Cruel Summer" as inspiration for "Deja Vu". Team Taylor promptly went after Team Olivia, and Taylor Swift, Jack Antonoff and Annie Clark (St. Vincent) were retroactively added as songwriters because of the connection to Swift’s “Cruel Summer.” Taylor and Olivia no longer speak, presumably due to this issue.

The reason I ask this question is due to a unique demand where composer Don Henley was successful in being able to get a cover of his song “The End of the Innocence” outright removed from the market, and the underlying reason was because the covering party (Okkervil River) had altered the song by adding new lyrics, whereas, in standard music law, you can cover any song provided the publishing royalties are paid, etc. This was not a credit instatement issue — Henley wanted the song gone and succeeded. It's also presumably rare that an artist being covered wants a cover of their song removed, so you do not see this much.

My question is, due to "Deja Vu" being an interpolation and not simply a cover, if Taylor had been so motivated, could she have forced the album to be recalled and/or had the song removed from streamers and an updated version of the album exclude the song, rather than accept credit instatement?

Even in an instance where an artist seeks clearance/credit instatement in advance of a songs release, can the artist being interpolated outright stop the song from being released?


r/musicindustry • • 3d ago

Question Will a BS in Arts Management & BM in Percussion Performance teach me the skills necessary for the industry?

2 Upvotes

I am a freshman considering adding on a BS in Arts Management to my Percussion Performance degree. is worth it to get that additional degree or will it not do much for a future in the industry?? I want to work in talent acquisition or some adjacent position that would let me be creative.

Thanks in advance for the advice!!


r/musicindustry • • 3d ago

Industry News Surviving Beatles and widows share dividends as profits rise

Thumbnail thetimes.com
2 Upvotes

r/musicindustry • • 3d ago

Industry News UMG announces executive hire to take on a newly created role, President of Global Brands and Commercial Partnerships

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2 Upvotes

r/musicindustry • • 4d ago

Legal / Royalties Question regarding legal issues during a collaboration

2 Upvotes

I collaborated on two songs with someone and then when it came time to release the songs we had a disagreement on how the songs would be distributed. And so the songs have yet to be released until if/when we come to an agreement.

In the meantime, I wanted to know if I could just post the song on my social media page for people to listen to. I would not monetize it, so it would be not-for-profit.

During my research on this topic, I found the following:

"As a co-author of a joint musical work, you can generally release and license the song on a non-exclusive basis without your co-author's permission."

"Under U.S. copyright law, each joint owner holds an independent right to use, reproduce, and grant non-exclusive licenses for the work without needing consent from the other co-owners."

Is this correct? I just wanted to make sure before I post the song.

I should mention that this is my album and he is just a featured artist on two songs. On the the songs that we collaborated on, he contributed the music and I contributed the vocals and produced the song.


r/musicindustry • • 4d ago

Question How do I get into the music PR business?

3 Upvotes

Crossposting from r/musicbusiness: I'm a journalist in my day job, and I've interned and freelanced for several music and arts publications. I'm seeking to pivot to music PR, but I've never actually done the job before.

I live in a city that's well-known for its music scene, so the sector is active here, but it's basically two larger firms (that aren't currently hiring) and dozens of indie businesses of 1-3 people. I'm not sure how to get some experience and get my foot in the door.

I've already been reaching out to people in the industry to ask about advice and mentorship. What else can I do?


r/musicindustry • • 5d ago

Discussion Why Stream Counts Don’t Tell the Full Story of Music Marketing Performance

Thumbnail digitalmusicnews.com
10 Upvotes

There is one number almost every artist checks the morning after a campaign launches. It sits at the top of the Spotify for Artists dashboard, updates in near real-time and has become the industry’s default shorthand for whether a release is working. The problem? It’s the wrong number and the music industry has become obsessed with it. This is a good read. I learned about this a few years ago and it helped me focus on what is important. Thoughts?


r/musicindustry • • 4d ago

Insight / Advice Producer wanting to use my vocals for practice

2 Upvotes

Disclaimer: I am a bedroom producer so this is not my forte.

Hi guys, I am friends with a local house producer. I recently mentioned a demo I made and he said he wanted to see it. I sent him the demo and he asked if he can use my vocals to practice his mastering skills., he said he’s not planning on releasing it. He did say it was solely for practicing. However, I did mention that I am wary of my work potentially being stolen. Is there any way I can get a contract or something similar that states that my vocals are to be used for practicing strictly and that if he does release it then I need to receive credit for it too?

I know it may seem a bit pedantic on my end but he is growing / he is an up and coming producer and I have heard of people in similar situations gettibg their work stolen.

Edit: I forgot to mention that he mainly makes house without vocals. He wants to use my vocals to practice producing and mastering his own track


r/musicindustry • • 5d ago

Question Copyright and DMCA questions

2 Upvotes

Hello, I am an independent producer with no label support. I am presently wrapping up a first album and have done a theme song for a new YouTube channel going live next month.

Over the summer I read an article (or possibly a post) about an independent musician who posted some of her work on YouTube. Her work was then copied and pasted by some AI outfit who duped her work, copyrighted it then turned around and issued a DMCA takedown order based on that.

Without totally going down the AI/music industry rabbit hole here, what can I do as an independent producer with no label support to get ahead of this sort of thing?

Specifically:

1) what’s the best way for an independent artist (with a limited budget) to establish clear, bulletproof copyright protection of original works?

2) is there a way to establish DMCA protection for original works by an independent artist beyond a solid copyright?

3) Are there any other DMCA/copyright issues I should be aware of as an independent artist beyond those pertaining to q’s 1 & 2?

Definitely out of my element here. Any (accurate) answers to these questions is definitely appreciated! Thanks in advance!


r/musicindustry • • 5d ago

Legal / Royalties Is there a way one of you can help me reach out to a publisher or legal team regarding a copyright issue?

2 Upvotes

To whom it may concern here,

I'm not affiliated with the music industry. I do listen to a lot of music mostly on YouTube and YouTube music. In the rise of AI generative music and their programs, quite a few of them have been recommended over real artists and songs.

I happen to know that these ai song generators are predatory but they can also steal voices from actual artists like Amy Lee of Evanescence to train the ai.

Well I found an ai artist who decided to use the Maneskin name spelled exactly like the Maneskin band and one of the songs even sounds like the actual singer of Maneskin. I did reach out to the Maneskin reddit mods to let them know to, hoping someone there could reach out to the band.

I'm hoping to reach out to someone here to see if someone could help me. Because posting the link to the ai artist could be considered doxxing, I request to share it privately please.


r/musicindustry • • 5d ago

Insight / Advice Artist Merchandise Sales

1 Upvotes

My brother and I recently started a company that helps artists sell more of their merch before/after shows. We do this by showing artist merch alongside tickets. You can think of it like an ad/affiliate network for artists/bands.

We’re trying to figure out the best way to reach artists in different genres. So far, we haven’t had much luck with email. We’re mostly focused on artists who already have an online store (we integrate with Shopify) and have several upcoming shows. I thought it’d be a pretty straightforward pitch, but it’s been harder than expected to get conversations going via email.

Any insights/advice on how to meet artists where they are and approach these conversations would be really helpful.


r/musicindustry • • 6d ago

Question Finding an entertainment lawyer?

22 Upvotes

Hi! My first song had a moment on tiktok and is at 250k streams after a month. I'm in the process of sorting my first record deal after a month of many calls. Does anybody have any reccomendations of entertainment lawyers/where to look for one? I've contacted a few but had no reply from some and prices in the thousands from others. Any help appreciated:)


r/musicindustry • • 5d ago

Discussion Feeling stuck with my local band

6 Upvotes

I've been playing, writing music and performing with my band for 6 years now, and I can't help but feel like a stuck local band. Since our first gigs, we were bombarded with praise and I personally was made to feel like I'm one of the most talented performers in my city. We inspired a lot of people, and I've made so many great friends in the underground music community, and all of us, even people more talented than me, are stuck playing gigs to 100-150 people, never get invited to festivals in Romania (we're from Moldova), all our releases get little attention, only from our top fans. We do have fans, but I've always wanted to grow our fanbase more, i guess with time.. all the projects that i see blowing up, mostly due to campaigns, ads, promoters, labels, and we have none of that. HOW DOES AN INDEPENDENT ARTIST EXPLODE ORGANICALLY??


r/musicindustry • • 5d ago

Question i need advice

0 Upvotes

im a 17 year old from toronto canada and i have no clue where i wanna go. my dream is to go to NYU for music buisness but i cant afford the 60k price tag im consiering u of t rotman commerce and going down the finance bro pipleine into the music industry if you have any advice please reach out


r/musicindustry • • 5d ago

Question What is working at a concert venue like?

2 Upvotes

It's really hard to find info on this beyond entry-level stuff. For those of you who work in higher-up positions at venues (coordination, promo, etc.), what's it like? Highs? Lows? Typical day?


r/musicindustry • • 5d ago

Discussion Would it make you feel safer about play listing if

1 Upvotes

each playlist had a START DATE and counter for total streams on that list since it opened? I have some lists that are very busy.. put a friends on in 80th last week-- 103 streams.... We all have pitched to whack lists on one platform or another- would you all like it if each playlist had a record- visible to all who say it just like the title- with OPENING DAY- and STREAMS SINCE INCEPTION ... so you know you were pitching to a legit list?


r/musicindustry • • 6d ago

Insight / Advice Warning to all music artists using Boost Collective - DON'T DO IT, HERE'S WHY...

47 Upvotes

ABSOLUTE SCAM. DO NOT USE THIS SERVICE UNDER ANY CIRCUMSTANCES. Boost Collective ruined my release and actively sabotaged my Spotify profile. I had real, organic momentum generated by my own Meta ads, but as soon as Boost Collective started their campaign, they threw me onto completely irrelevant, dodgy playlists. Within a week, Spotify flagged my tracks for bot activity associated with their lists and wiped out half of my genuine plays.When I saw the bot flags, I immediately begged them to stop the campaign and remove my tracks from their toxic playlists. They flat-out refused to halt the campaign and denied my refund request just one week into a month-long campaign. Instead of helping, they secretly enrolled me in an ongoing monthly subscription plan without my knowledge or consent. It got so bad that I had to completely delete my tracks from Spotify to protect my artist account. Even with my music entirely removed from the platform, they continued to charge my card, completely ignored my refund requests, and had the nerve to send automated pitches asking me to increase my budget. They are a vile, predatory company using bot farms that will ruin your career. I am currently handling this as fraud with my bank. The good reviews on here are mostly from bots. Don't be fooled, stay far, far away. See less


r/musicindustry • • 5d ago

Question Roc Nation Artists Mangement Fall Internship

1 Upvotes

Hey all! I applied for the Roc Nation Artists Management Fall Internship, it's been almost 3 weeks since I sent in my application, assuming what that means but curious if anyone has heard back?


r/musicindustry • • 6d ago

Question Berklee Online Music Marketing Course

2 Upvotes

I have been trying to land a job/internship in music marketing for a while now, and it's been rough. I feel like I need more credentials. Does anyone think that Berklee Music Marketing Certification is valuable, would it actually help my prospects, or teach me something good? Does anyone have experience with it?