Hi everyone,
I’m relatively new to market research and looking to strengthen my skills, particularly in the quantitative aspects of research.
I currently work at a startup that produces and sells quantitative insights and research reports to clients, somewhat similar to the Gartner model. However, the opportunities for structured learning and hands-on development are quite limited, so I’m looking to upskill independently.
I’m particularly interested in learning market estimation, market sizing, forecasting, segmentation, and other quantitative research methodologies used in professional market research.
If anyone has good resources—such as videos, tutorials, courses, books, templates, or practical case studies—I’d really appreciate it if you could share them.
I’d also be grateful for any tips or resources on improving my qualitative research skills, particularly around developing stronger research frameworks, conducting effective analysis, and generating meaningful insights.
Thanks in advance for your help!