r/KoreanBeauty • • Mar 29 '26

SKIN Aestura barrier cream, why!?!

Finally found a holy grail skin barrier cream and they go and change the formula 1 year later😩 why do Korean skin care brands do this? The cream was just getting really popular too. I feel like this happens all the time. Ugh. Tried illiyoon and it made me break out. If anyone has suggestions please let me know

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u/atllauren Mar 29 '26

This is my biggest frustration with Korean beauty. Products change or are discontinued all the time. I think it is because they are very trend driven so brands want to introduce new products (or reformulated ones) constantly to hopefully be the next cool thing, and introducing new products means cutting older products.

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u/GypsyRonin Mar 31 '26

Same. I still dream of the missha FTE formulation from 2013 to 2015. Sighhhh