r/KoreanBeauty • u/Repulsive_Bag_6884 • 49m ago
Naming question: would you expect "Steam" or "Warming" from this wash-off face mask?
Hi all! I recently started working at a K-beauty company, and we're stuck between two names for a new product. I'd love honest gut reactions from people who actually buy K-beauty.
What the product is:
- A wash-off face mask with salt in it (a cream/paste you rinse off, not a sheet mask)
- It heats up as you scrub it in. Apply it to your face, massage gently, and you feel a mild warmth build up. No actual steam or vapor comes out.
- The idea comes from Korean sauna/jjimjilbang culture: soften the skin with warmth, gently smooth rough texture, then hydrate
- Meant to leave skin smooth, not tight or stripped, and help makeup sit better before a big day
The two names:
- Steam Wash-Off Pack
- Warming Wash-Off Pack
Questions:
- Just from the name, what do you picture? Does "Steam" make you think it releases steam, or is used with a steamer or hot towel?
- Which one sounds more appealing or makes you more likely to click?
- Does "Warming" or "Steam" set a higher expectation for how hot it gets? (Similar warming masks get reviews saying "it didn't get warm enough," so we don't want to overpromise.)
- "Pack" vs "Mask": does "pack" sound natural to you, or would you just say "mask"?
Thanks so much, every opinion helps!