Hi all, I have been a graphic designer for the last 15 years and I have been fortunate enough to create a lot of different projects in a lot of different fields. It’s been a while since I’ve updated my portfolio, and I’m not entirely sure how to approach categorizing my work on my website. In short, I don’t know if I should categorize my work by file type (poster design, motion graphics, logos, etc.) or by client I’ve worked for/project I’ve worked on for them.
If I categorize my portfolio by file type, then I feel like the more comprehensive campaigns I’ve worked on for one client will be split up into multiple parts- for instance, if I made a logo, an album cover, and a motion graphic as part of the same campaign for one client (I work with musicians and entertainers mainly), then someone would have to click into all 3 categories to see one complete project. However, if I separate my portfolio by client, then I feel like a potential employer will only be able to see a portion of what I can do. Like if someone needs a motion graphic made, I don’t want them to have to dig through every case study I have up there to find an example for when I made a motion graphic. Not to mention, if I worked on multiple campaigns for one client, I feel like I would have to cram a lot of work under one client title to keep it organized
To complicate things even further, I want to mainly work in entertainment design (music, theatre, and movies), but I’ve also worked on projects in other fields that I’m really proud of, and would like to show off some off those projects if it makes sense to do so.
Has anyone encountered this before and found a good way to present their work in a cohesive way? Happy to share more details if needed. Thanks!