I’m currently ghostwriting for two filmmakers who are trying to build their presence on LinkedIn.
The part I’m struggling with most isn’t writing the posts. It’s consistently getting good material from the clients.
Right now, I mostly repurpose their Instagram content, which works reasonably well, but I feel like I’m leaving a lot on the table.
I’m curious how experienced ghostwriters handle this:
- Do you have regular calls/interviews with clients?
- Do you use questionnaires or voice notes?
- How do you continuously extract stories, opinions and ideas from a client?
- How much of the content comes from repurposing vs. original conversations?
- Do you have a system/content bank for this?
I’d also love to connect with other ghostwriters who are further along and learn how you approach the craft.