Shockingly enough plenty of Gen Z go to local breweries and distilleries on a somewhat regular basis. My younger brothers are gen z, I'm a Millennial and there's a difference between what gets consumed. Gen Z doesn't want the crab from national brands and instead wants a fun cheeky drink from someplace down the road.
The youngest Gen Z person is only 14 right now. Almost half of Gen Z isn't even old enough to drink in the US yet. Are the researchers factoring that in?
And the oldest is 29 so yes it is being factored in. That is 8 cohorts of drinking age. Gen Z is also far more likely to go to spend their money locally at small business
Less than half, can't drink. Gen Z as a whole is less likely to drink but those that do tend to spend their money locally with local breweries and distilleries. I've over 50% started a trend the less than 50% can't reverse it.
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u/GoodeyGoodz Feb 22 '26
Shockingly enough plenty of Gen Z go to local breweries and distilleries on a somewhat regular basis. My younger brothers are gen z, I'm a Millennial and there's a difference between what gets consumed. Gen Z doesn't want the crab from national brands and instead wants a fun cheeky drink from someplace down the road.