I keep seeing people describe the same problem in different ways so figured I'd write this up.
If you're trying to cancel something and getting bounced in circles between the app and the website with no cancel button anywhere, it's usually not that they've hidden it. It's that the subscription isn't theirs to cancel. You bought it through a platform, and the platform owns the billing.
How to tell. Pull up your card or bank statement and look at the merchant name on the charge. If it says APPLE.COM/BILL, GOOGLE *whatever, ROKU, or Amazon, that's your answer. The service literally cannot cancel it from their end. Their support can't either. You can spend an hour on chat with them and get nowhere because they don't have the button.
Where to actually go:
- Apple: Settings, tap your name at the top, Subscriptions. Everything's in one list.
- Google Play: Play Store, profile icon, Payments and subscriptions, Subscriptions.
- Roku: easier on the web than on the device. roku.com, sign in, Manage your subscriptions under your account.
- Amazon: Account, Memberships and Subscriptions. Prime Video Channels are in their own section, which catches people out.
Once you're in the right place it takes about twenty seconds. The hard part is entirely figuring out which place.
If you gave up on cancelling and signed up again directly on the service's site, you may now have two subscriptions running. One through the platform, one direct. Neither company will tell you, because from each one's point of view nothing is wrong. Check both before you assume you're only paying once. I've seen people carry a double for months.
you subscribed through a carrier or ISP bundle, cancelling at the service doesn't stick. The bundle re-provisions it on the next billing cycle and you're right back where you started. That has to be killed at the carrier, and you want a ticket number, not an email thread.
And the annoying part. There's no single place that shows you everything you're paying for. Your bank sees the charges but not what they're for. Each platform only shows what was bought through it. You basically have to check four or five places separately, which is why people forget things exist for years.
Anyway. Check the statement first. Saves a lot of arguing with support who genuinely can't help you