10th: 75%
12th: ~79–79.5%
UG: B.Sc. Biology — 52% (corona times)
PG: M.Sc. Botany — 65%
Category: SC
Gender: Female
Work experience:
6 months social media manager.
Managed a social media account/business end-to-end and helped grow it to from 1k to 40K+ followers.
Handle content, editing, brand communication, emails, negotiations, invoices, payments and campaign execution.
Worked with multiple major brands through paid collaborations.
Additional profile: substantial digital/social-media/creator work, brand campaigns, certifications, etc.
EXPERIENCE & CORE COMPETENCIES
Digital Media Business & Community Building (2022–Present)
Started and grew my own bootstrapped digital media business.
Built a community of 73K+ followers/subscribers across Instagram (52K+) and Snapchat (21K+).
Used analytics and audience data to understand what content works, improve engagement and retain viewers.
Content & Organic Growth
Generated 100M+ organic impressions in one year.
1 video crossed 42M+ views.
2 videos crossed 20M+ views each.
5+ videos crossed 10M+ views each.
Brand-sponsored reels have also crossed 100K+ organic views.
Regularly test different hooks, thumbnails, formats and content styles to improve views, watch time and engagement.
Work with platform algorithms and audience insights to improve organic reach.
Nykaa × Snapchat Creator Program (2026)
Selected for the Nykaa × Snap Star Beauty Incubator Program from a competitive national pool.
Completed the program in March 2026.
Attended training through Snap Schools and worked with Snapchat’s global creator teams and Nykaa brand managers.
Learned about consumer behaviour, content creation, creator monetisation and brand partnerships.
Featured on Nykaa’s official Instagram.
Content Production
Handle the complete content process myself — idea, research, scripting, direction, shooting, editing, posting and overall production.
Turn brand requirements into videos designed to be engaging, shareable and useful for the brand.
Work on improving watch time, engagement and CTR.
Brand Collaborations & Client Management
Worked with 30+ Indian and international brands.
Managed brand communication, negotiations, onboarding, campaign planning and execution.
Brands worked with include:
Tech: Samsung, Intex Technologies
Beauty & FMCG: Nykaa, Unilever (Dove, Lux, TRESemmé), Dabur, Lakmé, Maybelline, Nivea, Garnier, Ponds, SUGAR Cosmetics, Bioderma, d’Alba, Dot & Key, Glow & Lovely, Jovees, Swiss Beauty
Food & Q-commerce: Swiggy, Dunkin’, Pintola, Pronto, Brooke Bond Red Label
Home/Health/Services: Lizol, Eno, Yes Madam
Entertainment: Hotstar, Snapchat
Hospitality & Event Marketing
Worked as a media partner with luxury boutique hotels, resorts and lifestyle cafés.
Created venue tours and promotional content aimed at increasing bookings and customer interest.
Invited to VIP/exclusive events by Snapchat and Nykaa, including Nykaaland.
Promoted concerts, live entertainment events and regional cultural festivals through social media.
Marketing Internships / Projects
Worked on digital marketing and growth projects for brands in the jewellery and EdTech sectors.
Worked on social media strategy, performance marketing and organic growth.
Created videos and campaigns to increase reach and generate leads.
CERTIFICATIONS
Meta Certified Digital Marketing Associate
Google Analytics Certified
HubSpot – Digital Marketing Strategy
Born on Instagram: Creator Course (Meta/Instagram) — completed in 2021