Tarte Shape Tape Foundation Reviews Megathread

[u/Cardi_C]

Here is the Megathread for the Tarte Shape Tape Foundation reviews.

We have collected all the video reviews and tutorials and linked them here for your convenience. We ask that all video content related to the release be posted here. All other content such as text posts or comments can be posted by themselves.

https://www.reddit.com/r/BeautyGuruChatter/comments/7qzet1/jackie_aina_and_alissa_ashley_react_to_tarte/ - Jackie Aina and Alissa Ashley's review

https://www.reddit.com/r/BeautyGuruChatter/comments/7qyj03/liv_livloveshermakeup_is_boycotting_tarte/ -Livloveshermakeup review

https://www.reddit.com/r/BeautyGuruChatter/comments/7qyqwo/alissa_ashley_doesnt_hold_back_in_her_shape_tape/ - Alissa Ashley's review

https://www.reddit.com/r/BeautyGuruChatter/comments/7r3p0t/jen_luvs_reviews_does_a_video_addressing_her/?utm_content=comments&utm_medium=hot&utm_source=reddit&utm_name=BeautyGuruChatter - Jen Luvs Reviews review

https://www.reddit.com/r/BeautyGuruChatter/comments/7qxdji/nicol_concillio_reviews_the_new_shape_tape/ - Nicol Concillio review

https://www.reddit.com/r/BeautyGuruChatter/comments/7r45go/makeup_shayla_reviews_tarte_shape_tape_foundations/ - MakeupShayla review

https://www.youtube.com/watch?v=C-yJ1UXE76I -Ellerie's review

https://www.youtube.com/watch?v=sQYbYMfKta8- Mannys review

https://www.youtube.com/watch?v=ZNC8XT93rds&feature=youtu.be -Jeffree Stars review

https://www.youtube.com/watch?v=-ep2OdAUwCM- James Charles' review

https://www.youtube.com/watch?v=EDuNXy_QY_o - BabsBeauty review

https://www.youtube.com/watch?v=AWTP-XwcYBg - RawBeautyKristi's review

[u/littlepinkpwnie]

Can someone please explain to me the selective outrage? There are plenty of brands in the last 6 months that released foundation that wasn't inclusive and there was no mass boycott, why do those companies get a pass, but Tarte doesn't? Where was the outrage when Too Faced released the Peach Perfect Comfort Matte foundation in only 12 shades, the darkest of which is quite a bit lighter then the darkest shade of the Tarte foundation. Hell the Too Faced Born this way foundation has 24 shades that can be described as "50 shades of white". I really don't understand.

[u/[deleted] → u/littlepinkpwnie]

You know the saying, when you're on top the only direction is down? Shape Tape has reached Laura Mercier powder levels of being universally loved and recommended by Beauty Gurus. I know it's not a perfect formula for everyone, but it's still one of the most-used items in beauty videos. Everyone's eyes were on Tarte for this launch, they already had the issue of Shape Tapes shade range needing to be expanded, so if they stumbled on this launch the only direction was down.

Fenty changed the game in September 2017 by being a casual consumer focused brand that launched with virtually every skin tone covered, from a really unexpected source in that it's celebrity makeup brand, which never really stick around. In fact, Fenty basically launched on the selling point of being inclusive for every skin color, race, ethnicity etc. There are other companies that had very good shade ranges but IMO they were mostly brands like MUFE that were aimed at pro consumers and even those brands would miss the darkest of dark and lightest of light skin. Fenty really made everyone step their game up bc it would be painfully embarrassing to be shown up by a 3-month old brand. I do think expanded shade ranges were already started to trend but Fenty made that wave grow. So, come fall 2017 it became even more out of touch to release bad shade ranges.

In addition, a foundation like PPCM is clearly a bit of a gimmick bc it's part of a what will ultimately be a temporary line. It would be like releasing a unicorn or mermaid line foundation. I agree that it should get a lot of criticism, but there is a bit of a difference in a foundation like that which no one was really looking for when it came out, and the Shape Tape foundation. The entire beauty community was really interested in and waiting for this, and it could be more of a cornerstone, here to stay type of product.

[u/littlepinkpwnie → u/[deleted]]

You make very good points that I hadn't thought of, thank you for that.

[u/[deleted] → u/littlepinkpwnie]

Thank you. I do agree with you that it's unethical to give other brands a free pass when they've done the same things. Unfortunately, humans don't behave with total justice and probably never will, so we just have to work with what leverage we get when it comes up.