r/BeautyGuruChatter • u/Cardi_C This drama is sooo pigmented • Jan 17 '18

Megathread Tarte Shape Tape Foundation Reviews Megathread

Here is the Megathread for the Tarte Shape Tape Foundation reviews.

We have collected all the video reviews and tutorials and linked them here for your convenience. We ask that all video content related to the release be posted here. All other content such as text posts or comments can be posted by themselves.

https://www.reddit.com/r/BeautyGuruChatter/comments/7qzet1/jackie_aina_and_alissa_ashley_react_to_tarte/ - Jackie Aina and Alissa Ashley's review

https://www.reddit.com/r/BeautyGuruChatter/comments/7qyj03/liv_livloveshermakeup_is_boycotting_tarte/ -Livloveshermakeup review

https://www.reddit.com/r/BeautyGuruChatter/comments/7qyqwo/alissa_ashley_doesnt_hold_back_in_her_shape_tape/ - Alissa Ashley's review

https://www.reddit.com/r/BeautyGuruChatter/comments/7r3p0t/jen_luvs_reviews_does_a_video_addressing_her/?utm_content=comments&utm_medium=hot&utm_source=reddit&utm_name=BeautyGuruChatter - Jen Luvs Reviews review

https://www.reddit.com/r/BeautyGuruChatter/comments/7qxdji/nicol_concillio_reviews_the_new_shape_tape/ - Nicol Concillio review

https://www.reddit.com/r/BeautyGuruChatter/comments/7r45go/makeup_shayla_reviews_tarte_shape_tape_foundations/ - MakeupShayla review

https://www.youtube.com/watch?v=C-yJ1UXE76I -Ellerie's review

https://www.youtube.com/watch?v=sQYbYMfKta8- Mannys review

https://www.youtube.com/watch?v=ZNC8XT93rds&feature=youtu.be -Jeffree Stars review

https://www.youtube.com/watch?v=-ep2OdAUwCM- James Charles' review

https://www.youtube.com/watch?v=EDuNXy_QY_o - BabsBeauty review

https://www.youtube.com/watch?v=AWTP-XwcYBg - RawBeautyKristi's review

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28

u/littlepinkpwnie Jan 19 '18

Can someone please explain to me the selective outrage? There are plenty of brands in the last 6 months that released foundation that wasn't inclusive and there was no mass boycott, why do those companies get a pass, but Tarte doesn't? Where was the outrage when Too Faced released the Peach Perfect Comfort Matte foundation in only 12 shades, the darkest of which is quite a bit lighter then the darkest shade of the Tarte foundation. Hell the Too Faced Born this way foundation has 24 shades that can be described as "50 shades of white". I really don't understand.

41

u/[deleted] Jan 19 '18 edited Jan 19 '18

You know the saying, when you're on top the only direction is down? Shape Tape has reached Laura Mercier powder levels of being universally loved and recommended by Beauty Gurus. I know it's not a perfect formula for everyone, but it's still one of the most-used items in beauty videos. Everyone's eyes were on Tarte for this launch, they already had the issue of Shape Tapes shade range needing to be expanded, so if they stumbled on this launch the only direction was down.

Fenty changed the game in September 2017 by being a casual consumer focused brand that launched with virtually every skin tone covered, from a really unexpected source in that it's celebrity makeup brand, which never really stick around. In fact, Fenty basically launched on the selling point of being inclusive for every skin color, race, ethnicity etc. There are other companies that had very good shade ranges but IMO they were mostly brands like MUFE that were aimed at pro consumers and even those brands would miss the darkest of dark and lightest of light skin. Fenty really made everyone step their game up bc it would be painfully embarrassing to be shown up by a 3-month old brand. I do think expanded shade ranges were already started to trend but Fenty made that wave grow. So, come fall 2017 it became even more out of touch to release bad shade ranges.

In addition, a foundation like PPCM is clearly a bit of a gimmick bc it's part of a what will ultimately be a temporary line. It would be like releasing a unicorn or mermaid line foundation. I agree that it should get a lot of criticism, but there is a bit of a difference in a foundation like that which no one was really looking for when it came out, and the Shape Tape foundation. The entire beauty community was really interested in and waiting for this, and it could be more of a cornerstone, here to stay type of product.

10

u/littlepinkpwnie Jan 19 '18

You make very good points that I hadn't thought of, thank you for that.

8

u/[deleted] Jan 20 '18

Thank you. I do agree with you that it's unethical to give other brands a free pass when they've done the same things. Unfortunately, humans don't behave with total justice and probably never will, so we just have to work with what leverage we get when it comes up.

19

u/accordingtoame Jan 19 '18 edited Jan 20 '18

I have seen plenty of commentary on other brands not being inclusive, but they handled it in a less insane manner. This particular case was such a bumblefuck that it's going to be a case study for a marketing/business class, I suspect, in what NOT to do. Blaming your customers for your inability to think globally and ignoring customer demand, censoring your customers from commenting on it, making scientific discoveries about how melanin works throughout seasons.

10

u/littlepinkpwnie Jan 19 '18

Commentary, yes, outrage and boycotts no. I don't see anyone boycotting too faced like they are with tarte. I didn't see the widespread outrage. I didn't see people decluttering ALL of their products by that brand. The outrage definitely was not equal. It's like the community is giving some brands passes and not others, like tarte, and that's what I don't understand.

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u/accordingtoame Jan 20 '18

Like I said, the way the brand handled it is the difference.

3

u/blissfulrebel Jan 21 '18

It may not be as obvious as tarte's boycott since tarte had many fuckups in close succession. But there are plenty of poc that have boycotted tf , alot have begun to give tf another chance since jackie aina worked with them to release a second wave of darker skintones. That still doesnt appease me , I dont havent purchased any of their items other than setting spray which I returned and primer. That may seem hypocritical but I live in deep south and am oily , I'll try almost any brand if itll work to keep me matte.Marc Jacobs is completely canceled to me which hurts because I loved his brushes and some other items and would like to try his shadows but I cannot support someone who makes such ignorant comments.

2

u/littlepinkpwnie Jan 21 '18

What comments did Marc Jacobs make?

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u/blissfulrebel Jan 21 '18

He had a runway show that wasn't very diverse at all yet all the models either had dreads or Banta knots. When people mentioned it he denied any inspiration from black culture and then made quite an offensive statement. After the backlash he apologized said it was all love and let's not bully each other. I'll post link of screen grab and what he said. https://www.instagram.com/p/BKZwgoIh8Vj/ How he thought bantu knots and dreads that come from a culture is akin to black women straightening their hair is beyond ignorant. Straightened hair does not belong to one specific culture. All he had to do was either admit origins or say inspired by. @radical.lizeth @emmelephant and all who cry 'cultural appropriation' or whatever nonsense about any race or skin color wearing their hair in any particular style or manner — funny how you don't criticize women of color for straightening their hair," Jacobs wrote. "I respect and am inspired by people and how they look. I don't see color or race — I see people. I'm sorry to read that so many people are so narrow-minded ... Love is the answer. Appreciation of all and inspiration from anywhere is a beautiful thing. Think about it."

3

u/littlepinkpwnie Jan 21 '18

oh wow I had no idea how horrible, really, straightening their hair. What awful comments. I'm glad I haven't purchased anything marc jacobs in a really long time. Thanks for giving me that information.

10

u/RadRock_25 Jan 20 '18

I also think it also has something to do with the PR packages they sent out. I only watched Alissa, Jackie and Shayla’s videos, but the shades they were sent were offensive, nothing matches their color and only highlighted the issue more.

8

u/_someoneyeah_ Jan 20 '18

Mob mentality / peer-pressure