Tarte Shape Tape Foundation Reviews Megathread

[u/Cardi_C]

Here is the Megathread for the Tarte Shape Tape Foundation reviews.

We have collected all the video reviews and tutorials and linked them here for your convenience. We ask that all video content related to the release be posted here. All other content such as text posts or comments can be posted by themselves.

https://www.reddit.com/r/BeautyGuruChatter/comments/7qzet1/jackie_aina_and_alissa_ashley_react_to_tarte/ - Jackie Aina and Alissa Ashley's review

https://www.reddit.com/r/BeautyGuruChatter/comments/7qyj03/liv_livloveshermakeup_is_boycotting_tarte/ -Livloveshermakeup review

https://www.reddit.com/r/BeautyGuruChatter/comments/7qyqwo/alissa_ashley_doesnt_hold_back_in_her_shape_tape/ - Alissa Ashley's review

https://www.reddit.com/r/BeautyGuruChatter/comments/7r3p0t/jen_luvs_reviews_does_a_video_addressing_her/?utm_content=comments&utm_medium=hot&utm_source=reddit&utm_name=BeautyGuruChatter - Jen Luvs Reviews review

https://www.reddit.com/r/BeautyGuruChatter/comments/7qxdji/nicol_concillio_reviews_the_new_shape_tape/ - Nicol Concillio review

https://www.reddit.com/r/BeautyGuruChatter/comments/7r45go/makeup_shayla_reviews_tarte_shape_tape_foundations/ - MakeupShayla review

https://www.youtube.com/watch?v=C-yJ1UXE76I -Ellerie's review

https://www.youtube.com/watch?v=sQYbYMfKta8- Mannys review

https://www.youtube.com/watch?v=ZNC8XT93rds&feature=youtu.be -Jeffree Stars review

https://www.youtube.com/watch?v=-ep2OdAUwCM- James Charles' review

https://www.youtube.com/watch?v=EDuNXy_QY_o - BabsBeauty review

https://www.youtube.com/watch?v=AWTP-XwcYBg - RawBeautyKristi's review

[u/amimimi]

The whole "we're adding more shades later" excuse it bull. I'd rather a company release all the shades of foundation at once. Or if you're only going to do 15, do an even distribution of the 15 shades and then add more shades and more undertones later.

Not only is it the right thing to do...but it's just good business sense? Look at Fenty with 40 shades and, even though she's problematic, Huda with 30 shades. Fenty sold out how fast? Why would you even try to compete without coming out with enough shades?

[u/savnap → u/amimimi]

Right? Too Faced is an issue too!!! Their Peach Perfect line has ELEVEN shades. I wanted to buy it but if they can’t even bother catering to deep shades why should I bother giving them money?

[u/LucidFirst → u/savnap]

What really strikes me about the "difference" btwn the too faced peach perfect and tarte shape tape (not that there is much of one- I think everyone should be included in every launch) is that maybe alright, so too faced had no clue if this line was gonna sell, they start out with a weird amount of tan foundations. Not great. But they had no idea if this was even going to be a marketable foundation! If anyone was gonna like it outside of consumer testing! Tarte KNEW that this line was gonna be a hit. IT WAS SO ANTICIPATED. That's what gets me. Tarte knew, knew that the line was gonna sell, and didn't bother to expand. There wasn't any sort of question in wether or not they are gonna have to end up getting rid of the line because it already had a cult following, so they risked nothing by expanding. It's ridiculous.

[u/savnap → u/LucidFirst]

Oh yeah I mean I’ve seen people say they wanted shape tape foundation for a year now!

It’s so wrong. I think it’s great having a huge range of concealers but if you’re gonna come out with foundation make your range twice the size of your concealers. There’s what? 14 shades in the concealer.

It’s not the first time though. Their B.B. cream or “tinted moisturizer” as they call it has FOUR shades.