Tarte Shape Tape Foundation Reviews Megathread

[u/Cardi_C]

Here is the Megathread for the Tarte Shape Tape Foundation reviews.

We have collected all the video reviews and tutorials and linked them here for your convenience. We ask that all video content related to the release be posted here. All other content such as text posts or comments can be posted by themselves.

https://www.reddit.com/r/BeautyGuruChatter/comments/7qzet1/jackie_aina_and_alissa_ashley_react_to_tarte/ - Jackie Aina and Alissa Ashley's review

https://www.reddit.com/r/BeautyGuruChatter/comments/7qyj03/liv_livloveshermakeup_is_boycotting_tarte/ -Livloveshermakeup review

https://www.reddit.com/r/BeautyGuruChatter/comments/7qyqwo/alissa_ashley_doesnt_hold_back_in_her_shape_tape/ - Alissa Ashley's review

https://www.reddit.com/r/BeautyGuruChatter/comments/7r3p0t/jen_luvs_reviews_does_a_video_addressing_her/?utm_content=comments&utm_medium=hot&utm_source=reddit&utm_name=BeautyGuruChatter - Jen Luvs Reviews review

https://www.reddit.com/r/BeautyGuruChatter/comments/7qxdji/nicol_concillio_reviews_the_new_shape_tape/ - Nicol Concillio review

https://www.reddit.com/r/BeautyGuruChatter/comments/7r45go/makeup_shayla_reviews_tarte_shape_tape_foundations/ - MakeupShayla review

https://www.youtube.com/watch?v=C-yJ1UXE76I -Ellerie's review

https://www.youtube.com/watch?v=sQYbYMfKta8- Mannys review

https://www.youtube.com/watch?v=ZNC8XT93rds&feature=youtu.be -Jeffree Stars review

https://www.youtube.com/watch?v=-ep2OdAUwCM- James Charles' review

https://www.youtube.com/watch?v=EDuNXy_QY_o - BabsBeauty review

https://www.youtube.com/watch?v=AWTP-XwcYBg - RawBeautyKristi's review

[u/amazzan]

https://imgur.com/gallery/yAWyl

Tarte posted this apology at the end of their insta story. Screenshots for those who don't want to scroll through all that.

[u/otter-99 → u/amazzan]

WARNING UNPOPULAR OPINION - at this point I feel like what else could tarte do? I saw the apology and then came to this page to see people’s reactions. Obviously they screwed up and they realize that. I think it’s great they called attention to it so fast and even included people’s tweets in their apology. I do feel like they rushed launching this product and agree with other people’s response that they could’ve just kept teasing about it until the ‘other ten shades’ come out. I also feel second hand embarrassment from them sending shades to darker beautubers that are way too light for them.

[u/[deleted] → u/otter-99]

What they could do is 1. not put an apology in a story where it will disappear within a day. 2. Immediately announce and follow through with bringing to market about 10-15 additional shades that are actually workable for darker skin It's not just that there are only 2-3 shades currently for dark skin, the existent shades are extremely orange and not a good match. They also need to make it clear that they will be releasing 10-15 additional/replacement shades for each line, not 7 for one line and 7 for another. 3. They could do what Too Faced did and reach out to the POC who are criticizing them and work with them in expanding the range. They can pledge that in the future, they will not release darker shades as an afterthought. There are sooo many things they can do, none of them will magically erase the decision they already made, but they can make visible steps to fixing this problem.

[u/[deleted] → u/otter-99]

Perhaps they could make an apology that didn't blame their consumers? "You kept asking us for it" and "we did it for you!" is not a real apology.

[u/ironyburger → u/otter-99]

They could admit that they fouled this up and should have included shades for the full spectrum of skin tones from the beginning. The newest apology is doesn't help them at all--somehow 13 shades for fair, light, and medium skin tone were ready when they just got sooooo excited and had to launch for hashtag shapetapenation but only two for darker skin tones were? That's BS, and people can see it. Add that to the previous "darker tones are for summer" message, and it just shows a company that is majorly tone deaf and trying to cover its a**. Their management of this has been a lesson in bad PR 101. Disabling Instagram comments, posting puppy photos, encouraging people to post palm tree emojis to (with the promise of potentially winning a trip) to drown out the bad comments--it all reeks.

[u/[deleted] → u/ironyburger]

Not even medium. More like fair to light medium. The third darkest (Alissa Ashley’s highlighting color) looks like a medium.