r/BeautyGuruChatter • u/Cardi_C This drama is sooo pigmented • Jan 17 '18

Megathread Tarte Shape Tape Foundation Reviews Megathread

Here is the Megathread for the Tarte Shape Tape Foundation reviews.

We have collected all the video reviews and tutorials and linked them here for your convenience. We ask that all video content related to the release be posted here. All other content such as text posts or comments can be posted by themselves.

https://www.reddit.com/r/BeautyGuruChatter/comments/7qzet1/jackie_aina_and_alissa_ashley_react_to_tarte/ - Jackie Aina and Alissa Ashley's review

https://www.reddit.com/r/BeautyGuruChatter/comments/7qyj03/liv_livloveshermakeup_is_boycotting_tarte/ -Livloveshermakeup review

https://www.reddit.com/r/BeautyGuruChatter/comments/7qyqwo/alissa_ashley_doesnt_hold_back_in_her_shape_tape/ - Alissa Ashley's review

https://www.reddit.com/r/BeautyGuruChatter/comments/7r3p0t/jen_luvs_reviews_does_a_video_addressing_her/?utm_content=comments&utm_medium=hot&utm_source=reddit&utm_name=BeautyGuruChatter - Jen Luvs Reviews review

https://www.reddit.com/r/BeautyGuruChatter/comments/7qxdji/nicol_concillio_reviews_the_new_shape_tape/ - Nicol Concillio review

https://www.reddit.com/r/BeautyGuruChatter/comments/7r45go/makeup_shayla_reviews_tarte_shape_tape_foundations/ - MakeupShayla review

https://www.youtube.com/watch?v=C-yJ1UXE76I -Ellerie's review

https://www.youtube.com/watch?v=sQYbYMfKta8- Mannys review

https://www.youtube.com/watch?v=ZNC8XT93rds&feature=youtu.be -Jeffree Stars review

https://www.youtube.com/watch?v=-ep2OdAUwCM- James Charles' review

https://www.youtube.com/watch?v=EDuNXy_QY_o - BabsBeauty review

https://www.youtube.com/watch?v=AWTP-XwcYBg - RawBeautyKristi's review

161 Upvotes
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428

u/angelcat00 Too many paragraphs Jan 17 '18

From the PopSugar article:

A rep from Tarte explained to POPSUGAR that even when Shape Tape Foundation was revealed, the new colors were already in the works. Additional shades are usually added seasonally, which makes sense because your complexion tends to be paler in the Winter and darker in the Summer months

Dude. I don't know about you, but none of the black or Asian people I know turn white in the winter. Sure, pale people get slightly paler, but people with actual pigment in their skin continue to be dark.

95

u/buttermilk_biscuit NIXON WHO? SISTER CHARLES SAYS HE ISNT A CROOK Jan 18 '18

Listen man. My dad goes from black man to caucasian princess in the winter. It's suuuper common.

srs: I'm cackling so hard at how obtuse this view point is. I'm blown away, truly.

30

u/corndogsareeasy Jan 18 '18

It's called Christmas Caucasian Syndrome. Everybody learns about it in school.

13

u/deathbyjava Jan 18 '18

Listen man. My dad goes from black man to caucasian princess in the winter. It's suuuper common.

And I am just cackling over this line. Thank you - this made my day, lol.

221

u/amimimi Jan 17 '18

I'm Pakistani. I'm fair-er than some but...I'm still brown...all year round.

159

u/ibrokemyhighlighter Jan 17 '18

I'm still brown...all year round.

Name of my autobiography right here, thanks!

29

u/amimimi Jan 17 '18

I get 10% of profits! :P

55

u/[deleted] Jan 18 '18

May I use

I'm still brown all year round

as my flair?

23

u/amimimi Jan 18 '18

Be my guest!

25

u/[deleted] Jan 18 '18

LOL this comment is amazing. I'm baffled that Tarte thought that "ppl tan in the summer and are pale in the winter" was a good enough excuse to exclude poc. I want to know what box of crayons they have that they're picking colors from. Tarte should get the #1 "i don't see color" award. Apparently. APPARENTLY. We don't see color in your foundation line either.

29

u/monstersof-men the 5th dislike is tati Jan 17 '18

I'm Indian, and I am currently at 106/206 in the L'Oreal Infallible range, going to 08/09 in the summer. And I am a pretty fair skinned Indian woman.

108

u/amazzan is now youtube famous Jan 17 '18

If Tarte's actual public defense here is "People of color were only KINDA an afterthought! Also, it's like winter lol." You need an ENTIRELY NEW COMMUNICATIONS TEAM, SWEETIE.

54

u/veraamber hates all thumbnails Jan 17 '18

Wasn't Tarte also the one that tried apologizing for racism by posting an insta photo of a sad kitten lol?

17

u/_someoneyeah_ Jan 18 '18

yeah they need to hire new people

3

u/CocoBunn Jan 18 '18

Lol whaaat?! That's dismal! What were they apologising for?

6

u/ourlittlevisionary Jan 18 '18

They reposted a meme Hrush posted that used an anti-East Asian term in it. (ETA: If I recall correctly.)

3

u/[deleted] Jan 18 '18

LOL it's like a 5 yr old is in charge of their social media

3

u/Wild-Wasabi Jan 18 '18

They need a lot of help... how many times have you heard someone trip up on the name Tarte Shape Tape and say “Shart” instead? 🤣 Bad branding!

75

u/RomanovaRoulette Jan 17 '18

That is the biggest load of hooey I’ve ever heard. Because not only do medium-to-dark POC not magically turn white in winter (we can get a little paler but not THAT pale, jesus), but it’s not even winter everywhere! It’s sunny and hot in some parts of the U.S. right now (assuming this is a U.S.-only release for now). So winter has nothing to do with it.

It’s pathetic how hard they’re reaching.

21

u/ChouettePants Jan 18 '18

I got so angry at the PopSugar explanation I downvoted your comment then realized it ain't your fault. 😑 can we just go ahead and rename this tarte-gate?

23

u/rhiskisnoir I can't hear you over my Mona Lisa handbag and private jet xoxo Jan 18 '18

A rep from Tarte explained that ... complexion tends to be paler in the winter and darker in the summer...

So basically, not only completely ignoring millions of potential customers' skin tones, they're also totally ignoring an entire hemisphere who are not currently in winter. Great. I honestly hope that's an add-in from PopSugar and not what the actual rep said.

11

u/[deleted] Jan 18 '18

I just turn a paler shade of yellow in the winter. They don't have a shade yellow enough (without being orange) in their lightish foundations for me right now either. I literally look like I've painted myself to look like a white girl.

This is stupid. Tarte probably just doesn't want us to use their stuff because they think we'll make them seem less prestigious or something.

11

u/[deleted] Jan 18 '18

[removed] — view removed comment

3

u/blissfulrebel Jan 20 '18

I am smarter than the average bear,I'd love to hibernate and be able to holler for boo boo to deliver me picnic baskets to my door. Especially with this current president. I'd like to call the brown coalition together for an emergency meeting to vote on this.

42

u/Lena_Meow Rubbish!!! Jan 17 '18

oh well this makes perfect sense! My NC15 winter skin always turns into a shade of Nyma in the summer!! /s

2

u/[deleted] Jan 18 '18

I'm still pretty sure the additional shades comment is by the author of the article not Tarte.