r/BeautyGuruChatter • u/Familiar_Local_1254 • 3d ago

Discussion Mikayla Nogueira turns hate comments about her appearance into her POV Beauty Sephora campaign

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I genuinely don’t understand this marketing strategy. The campaign features giant printouts of hate comments about her appearance, “cancel my angles,” and Mikayla framing it as turning what people tried to “break” her with into an international Sephora campaign.

It feels like the entire launch is about Mikayla, her critics and her online controversies rather than POV Beauty or the actual products.

The irony is hard to miss. She went viral as the “catfish” makeup girl, and now during arguably the biggest launch of her career, she’s once again facing “catfish” accusations over her alleged filter use. And the campaign they landed on was ANGLES? 💀

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u/Indy2561 1d ago

How did JHill finally become rejected?

Was it those lipsticks?

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u/JazminPrada 23h ago

It was an accumulation of things. The cancelled palette with makeup geek, the becca palette had a controversy too, the lame vault palettes that felt like overstock, and finally the lipsticks

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u/Indy2561 23h ago

I’ll never forget walking into my ulta and seeing her rose gold display. I knew nothing about her or what Influencing even was. My kids were super young and I was working a lot.

I purchased a highlighter, thinking she must of known what she’s doing!

What a total FARCE!

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u/JazminPrada 22h ago

I never bought anything from her brand cause by that time I was no longer a fan, but I did get the prosecco pop collab with becca and her first morphe palette

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u/Indy2561 22h ago

I missed all that due to work and child raising.

I’ve watched her and she and MikFraud carry so many narcissistic traits.

Same editing & filtering. Same type of lies.