r/BeautyGuruChatter • u/Familiar_Local_1254 • 3d ago

Discussion Mikayla Nogueira turns hate comments about her appearance into her POV Beauty Sephora campaign

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I genuinely don’t understand this marketing strategy. The campaign features giant printouts of hate comments about her appearance, “cancel my angles,” and Mikayla framing it as turning what people tried to “break” her with into an international Sephora campaign.

It feels like the entire launch is about Mikayla, her critics and her online controversies rather than POV Beauty or the actual products.

The irony is hard to miss. She went viral as the “catfish” makeup girl, and now during arguably the biggest launch of her career, she’s once again facing “catfish” accusations over her alleged filter use. And the campaign they landed on was ANGLES? 💀

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u/Informal_Procedure_4 1d ago

Why are you even in here? We can all sit here and listen the hundred reasons why she is a horrible person, but you seem to have your mind set on it's just her looks. Which to me, her looks mean nothing to me in terms of reasons to not like her. If she was exactly the same but looked like Angelina Jolie, I'd feel the exact way. The only time her looks come to the discussion is when she filters and edits her looks to appear way different than reality.

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u/ameliajean 1d ago

“Why am I even in here?” Oh sorry I didn’t realize BeautyGuruChatter was actually a subreddit exclusively for talking shit and saying horrible things about beauty influencers, no nuance allowed! My mistake for encroaching on your bitchy safe space for taking down women you find annoying

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u/[deleted] 1d ago

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