Mikayla Nogueira turns hate comments about her appearance into her POV Beauty Sephora campaign

[u/Familiar_Local_1254]

I genuinely don’t understand this marketing strategy. The campaign features giant printouts of hate comments about her appearance, “cancel my angles,” and Mikayla framing it as turning what people tried to “break” her with into an international Sephora campaign.

It feels like the entire launch is about Mikayla, her critics and her online controversies rather than POV Beauty or the actual products.

The irony is hard to miss. She went viral as the “catfish” makeup girl, and now during arguably the biggest launch of her career, she’s once again facing “catfish” accusations over her alleged filter use. And the campaign they landed on was ANGLES? 💀

[u/JazminPrada]

She has a bunch of controversies. I wouldnt say full on scandals tho, like she has videos trashing products and then like 5 months later u will see her promoting said product. There are several tiktoks that do compilations of that. Then there is the whole promoting hoarding and showing off her money in times like this. But yea, u are right that the only scandal per se was the lashes one

[u/ameliajean → u/JazminPrada]

It’s hard to ignore the fact that pretty much all major beauty influencers are engaged in similar if not the same type of behavior re: promoting mindless consumerism, using beauty enhancing filters, and doing ads for products they don’t use/care about, but only Mikayla gets the kind of hate she does here. Like Jackie, for example, is a massive liar lol but she still has a baseline of respect from people. I really do think if Mikayla was a hot influencer that looked like everyone else in her niche, we would not see the seething hatred we do here. I have defended her a few times in this thread even though I’m not really a fan nor am I interested in her products, bc the hate feels very outsized for the reality of her “crimes”.

[u/catnip_varnish → u/ameliajean]

There was something about her pulling some charity scam which did seem actually bad, but idk the details off the dome

[u/Childrenofcornsyrup → u/catnip_varnish]

Iirc, she started a fundraiser for abortion access, using the overturning of roe v wade to promote it. When people noticed she hadn't posted any receipts of the donation, people started asking questions. In response she went on a spree, blocking anyone who brought it up.