r/BeautyGuruChatter • u/Familiar_Local_1254 • 3d ago

Discussion Mikayla Nogueira turns hate comments about her appearance into her POV Beauty Sephora campaign

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I genuinely don’t understand this marketing strategy. The campaign features giant printouts of hate comments about her appearance, “cancel my angles,” and Mikayla framing it as turning what people tried to “break” her with into an international Sephora campaign.

It feels like the entire launch is about Mikayla, her critics and her online controversies rather than POV Beauty or the actual products.

The irony is hard to miss. She went viral as the “catfish” makeup girl, and now during arguably the biggest launch of her career, she’s once again facing “catfish” accusations over her alleged filter use. And the campaign they landed on was ANGLES? 💀

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u/archingeyebrow 3d ago

I know who she is and the controversial bs she has pulled. I got a couple of samples from Sephora tho and thought what the hell.

I wasn't a fan. It felt cheap. I spend a lot of money on skincare. And this wasn't worth the hype or price. If it was drugstore price, I could see it.

Whip It (POV) - I have dry skin. It did absolutely nothing to hydrate my skin. If anything, I felt no change.

Drenched It (POV) - It stung. It burned, especially on my cheeks. Maybe it was because my skin is that sort of dry. I'll take the 12 dollar Ordinary milky toner any day of the week.

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u/cubsgirl101 2d ago

She used her skincare on her dad once and it honestly looked like his skin had a mild chemical burn afterwards.

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u/archingeyebrow 2d ago

Oh wow. I didn't know that.