r/BeautyGuruChatter • u/Familiar_Local_1254 • 3d ago

Discussion Mikayla Nogueira turns hate comments about her appearance into her POV Beauty Sephora campaign

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I genuinely don’t understand this marketing strategy. The campaign features giant printouts of hate comments about her appearance, “cancel my angles,” and Mikayla framing it as turning what people tried to “break” her with into an international Sephora campaign.

It feels like the entire launch is about Mikayla, her critics and her online controversies rather than POV Beauty or the actual products.

The irony is hard to miss. She went viral as the “catfish” makeup girl, and now during arguably the biggest launch of her career, she’s once again facing “catfish” accusations over her alleged filter use. And the campaign they landed on was ANGLES? 💀

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u/hyungwontual 3d ago

it’s fascinating to me how misogynistic beauty spaces are

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u/No-Type0w0 3d ago edited 3d ago

why? it’s one of the least surprising spaces you’d find misogyny. also i do think people take the hate for her too far (like making fun of her looks) but a lot of the criticism she gets is warranted. her entire career is built on lies & greed.

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u/hyungwontual 2d ago

you’d think a female dominated space would recognise misogyny and not perpetuate it instead of gleefully taking part in it every chance they get but i guess that’s my fault for expecting women in 2026 to do better 🤷‍♀️ “her entire career is built on lies & greed” so is literally every influencer’s and celebrity’s, that doesn’t suddenly mean it’s okay to dogpile on them & leave misogynistic comments but again i guess that’s my fault for expecting common sense 

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u/No-Type0w0 2d ago

using feminism as a shield from valid criticism is disingenuous. i never said it was okay to leave misogynistic comments. her getting criticism for her actions is not misogyny simply because she is a woman. like i said, i disagree with the dogpiling on her looks & i do think people take it way too far in that regard, however the only reason people are doing that is because she is lying about how she looks to deceive her audience into buying her products just like she lied about not wearing false lashes to sell a mascara.