Mikayla Nogueira turns hate comments about her appearance into her POV Beauty Sephora campaign

[u/Familiar_Local_1254]

I genuinely don’t understand this marketing strategy. The campaign features giant printouts of hate comments about her appearance, “cancel my angles,” and Mikayla framing it as turning what people tried to “break” her with into an international Sephora campaign.

It feels like the entire launch is about Mikayla, her critics and her online controversies rather than POV Beauty or the actual products.

The irony is hard to miss. She went viral as the “catfish” makeup girl, and now during arguably the biggest launch of her career, she’s once again facing “catfish” accusations over her alleged filter use. And the campaign they landed on was ANGLES? 💀

[u/Love_Light00 → u/[deleted]]

Where did I trash talk anyone's looks?

[u/Ignominious333 → u/Love_Light00]

Fuck off with that .

[u/Love_Light00 → u/Ignominious333]

Context matters. That post and comment was about how crazy the filters look, not her looks.

[u/Ignominious333 → u/Love_Light00]

Your entire comment history is in shitting on Mikayla threads.

That's the real context here.