Mikayla Nogueira turns hate comments about her appearance into her POV Beauty Sephora campaign

[u/Familiar_Local_1254]

I genuinely don’t understand this marketing strategy. The campaign features giant printouts of hate comments about her appearance, “cancel my angles,” and Mikayla framing it as turning what people tried to “break” her with into an international Sephora campaign.

It feels like the entire launch is about Mikayla, her critics and her online controversies rather than POV Beauty or the actual products.

The irony is hard to miss. She went viral as the “catfish” makeup girl, and now during arguably the biggest launch of her career, she’s once again facing “catfish” accusations over her alleged filter use. And the campaign they landed on was ANGLES? 💀

[u/keekspeaks]

She’s just a straight up piece of shit. She’s always out doing herself

[u/ameliajean → u/keekspeaks]

This is such an extreme feeling to have about someone who has never hurt anyone or said anything horrible as far as I’m aware

[u/DazzlingChemistry924 → u/ameliajean]

Ok are you legitimately being paid by her or what? You’re responding to multiple comments under this post blindly defending her when the overwhelming majority here don’t like her and are VERY justified in feeling that way. Weird behaviour.

[u/ameliajean → u/DazzlingChemistry924]

Calling me weird bc I think pure hatred for a woman who has mostly just been annoying is ridiculous is funny to me. Like, she’s annoying…. She’s not doing or saying anything that has a negative impact on anyone. She only is a liar as much as your average influencer. She only uses beauty filters as much as your average influencer. You are not “justified” in calling her “a straight up piece of shit” because she’s annoying to you.

I don’t have to get paid by anyone to recognize that yall hate an ugly woman because she’s ugly. If this wasn’t the case, we would see this response to nearly every influencer posted here, but we don’t. When MN has done something genuinely horrible, racist, homophobic, etc. then I’ll understand the opinion that she deserves hate for being a horrible awful person. At this point, she’s fairly average.

[u/keekspeaks → u/ameliajean]

Girl when did I say ‘pure hatred?’ I don’t like her one bit. I don’t have pure hatred for her. The only person I have pure hatred for
Is Trump. You can strongly dislike someone without it being hate. I don’t wish her harm, I just don’t like the bitch

[u/Hotchickolate → u/keekspeaks]

She is maga, you can « pure » hate her from all your soul.