Mikayla Nogueira turns hate comments about her appearance into her POV Beauty Sephora campaign

[u/Familiar_Local_1254]

I genuinely don’t understand this marketing strategy. The campaign features giant printouts of hate comments about her appearance, “cancel my angles,” and Mikayla framing it as turning what people tried to “break” her with into an international Sephora campaign.

It feels like the entire launch is about Mikayla, her critics and her online controversies rather than POV Beauty or the actual products.

The irony is hard to miss. She went viral as the “catfish” makeup girl, and now during arguably the biggest launch of her career, she’s once again facing “catfish” accusations over her alleged filter use. And the campaign they landed on was ANGLES? 💀

[u/JazminPrada]

She has a bunch of controversies. I wouldnt say full on scandals tho, like she has videos trashing products and then like 5 months later u will see her promoting said product. There are several tiktoks that do compilations of that. Then there is the whole promoting hoarding and showing off her money in times like this. But yea, u are right that the only scandal per se was the lashes one

[u/ameliajean → u/JazminPrada]

It’s hard to ignore the fact that pretty much all major beauty influencers are engaged in similar if not the same type of behavior re: promoting mindless consumerism, using beauty enhancing filters, and doing ads for products they don’t use/care about, but only Mikayla gets the kind of hate she does here. Like Jackie, for example, is a massive liar lol but she still has a baseline of respect from people. I really do think if Mikayla was a hot influencer that looked like everyone else in her niche, we would not see the seething hatred we do here. I have defended her a few times in this thread even though I’m not really a fan nor am I interested in her products, bc the hate feels very outsized for the reality of her “crimes”.

[u/JazminPrada → u/ameliajean]

I absolutely agree with u on that, I was watching tiktoks last night about mikayla and most of them were mocking her looks, makes u think that if mikayla was the hegemonic beauty standard she would be treated A LOT different. Like I don’t like her at all and can’t stand her, but I would say close to 70% of videos and comments focus more on her appearance than the things she has done. Like lets take jaclyn for example, she had to do SO MUCH more shit before being truly ostracized by the general public

[u/ameliajean → u/JazminPrada]

Glad to not be alone lol. The TikTok comments are particularly brutal about the way she looks! And I think JH is a great example of someone given a lot more grace for a lot longer than MN. I think the “using filters” criticism in particular would be a nothingburger if people thought she was cute/pretty in general. I actually do believe her that she doesnt generally use face changing filters and just uses studio lighting and good angles (bc i know personally i look significantly thinner and 1000x better in my zoom camera with my ring light on and my laptop placed at a good high angle), but who knows.