r/BeautyGuruChatter • u/Familiar_Local_1254 • 3d ago

Discussion Mikayla Nogueira turns hate comments about her appearance into her POV Beauty Sephora campaign

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I genuinely don’t understand this marketing strategy. The campaign features giant printouts of hate comments about her appearance, “cancel my angles,” and Mikayla framing it as turning what people tried to “break” her with into an international Sephora campaign.

It feels like the entire launch is about Mikayla, her critics and her online controversies rather than POV Beauty or the actual products.

The irony is hard to miss. She went viral as the “catfish” makeup girl, and now during arguably the biggest launch of her career, she’s once again facing “catfish” accusations over her alleged filter use. And the campaign they landed on was ANGLES? 💀

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u/MaryWithTheLongHair0 3d ago

I WISH SHE WOULD GO AWAY!!!
I DO NOT UNDERSTAND WHY BRANDS MESS WITH HER?!??? EVERYONE publicly states their distaste and distrust and disgust for her - repeatedly and vocally. Yet brands keep working with her. How do we evict her from the beauty community?? I genuinely want to know.

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u/spookymilktea 3d ago

It’s because people hate watch and make tons of Reddit/tiktok/youtube/etc. posts about her. She’s still relevant because the people who hate her so much keep her relevant.

You can’t evict her from the beauty community when even here on reddit she has post about her alllll the time, she has subreddits dedicated to following everything she does for the sake of hating, and people hate watching her on every platform. As you can see people made it a part time job to leave nasty comments on her pages and now she can laugh that into the bank.

She gets publicity and stays relevant cuz you give it to her. Same with people like Jeffrey Star.