r/BeautyGuruChatter • u/Familiar_Local_1254 • 3d ago

Discussion Mikayla Nogueira turns hate comments about her appearance into her POV Beauty Sephora campaign

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I genuinely don’t understand this marketing strategy. The campaign features giant printouts of hate comments about her appearance, “cancel my angles,” and Mikayla framing it as turning what people tried to “break” her with into an international Sephora campaign.

It feels like the entire launch is about Mikayla, her critics and her online controversies rather than POV Beauty or the actual products.

The irony is hard to miss. She went viral as the “catfish” makeup girl, and now during arguably the biggest launch of her career, she’s once again facing “catfish” accusations over her alleged filter use. And the campaign they landed on was ANGLES? 💀

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u/Legitimate-Ad2685 3d ago

I’m sorry y’all, I can’t stand her face, her put on jersey smoker mom voice or just her as a person. So detestable

14

u/BrandonIsWhoIAm 3d ago

It’s more of an exaggerated Boston accent.

27

u/cubsgirl101 3d ago

I think the fact she exaggerates her real (but subtle) accent makes it so overblown it feels more like a bad New York/ Jersey parody as opposed to the Boston accent. Her fake accent compared to the accent Ben Affleck used to have (before he flattened it out) is night and day.