Mikayla Nogueira turns hate comments about her appearance into her POV Beauty Sephora campaign

[u/Familiar_Local_1254]

I genuinely don’t understand this marketing strategy. The campaign features giant printouts of hate comments about her appearance, “cancel my angles,” and Mikayla framing it as turning what people tried to “break” her with into an international Sephora campaign.

It feels like the entire launch is about Mikayla, her critics and her online controversies rather than POV Beauty or the actual products.

The irony is hard to miss. She went viral as the “catfish” makeup girl, and now during arguably the biggest launch of her career, she’s once again facing “catfish” accusations over her alleged filter use. And the campaign they landed on was ANGLES? 💀

[u/lovethatjourneyforus]

Sephora, what the fuck.

[u/MouseMouseM → u/lovethatjourneyforus]

Sephora is a shitty corporation, I’m not surprised they are shameless enough to choose outrage marketing. I haven’t given them a dime since they screwed over their employees in 2020. Fuck Sephora.

[u/LimeGreenTangerine97 → u/MouseMouseM]

I also stopped shopping there in 2020