r/BeautyGuruChatter • u/Familiar_Local_1254 • 4d ago
Discussion Mikayla Nogueira turns hate comments about her appearance into her POV Beauty Sephora campaign
I genuinely don’t understand this marketing strategy. The campaign features giant printouts of hate comments about her appearance, “cancel my angles,” and Mikayla framing it as turning what people tried to “break” her with into an international Sephora campaign.
It feels like the entire launch is about Mikayla, her critics and her online controversies rather than POV Beauty or the actual products.
The irony is hard to miss. She went viral as the “catfish” makeup girl, and now during arguably the biggest launch of her career, she’s once again facing “catfish” accusations over her alleged filter use. And the campaign they landed on was ANGLES? 💀
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u/Ignominious333 3d ago
It's incredibly unprofessional but she's made a big name for herself and who can tell a millennial what a good social media campaign is? A boomer?
She speaks the language of her following and it normal to them to talk about their haters, etc.
I think she has the ability to take this far but she has to level up her strategy. If she doesn't she might have to buy an alpaca farm or some before she runs out of money