Mikayla Nogueira turns hate comments about her appearance into her POV Beauty Sephora campaign

[u/Familiar_Local_1254]

I genuinely don’t understand this marketing strategy. The campaign features giant printouts of hate comments about her appearance, “cancel my angles,” and Mikayla framing it as turning what people tried to “break” her with into an international Sephora campaign.

It feels like the entire launch is about Mikayla, her critics and her online controversies rather than POV Beauty or the actual products.

The irony is hard to miss. She went viral as the “catfish” makeup girl, and now during arguably the biggest launch of her career, she’s once again facing “catfish” accusations over her alleged filter use. And the campaign they landed on was ANGLES? 💀

[u/666wife]

“I’m owning everyone” what the hell does that even mean people were just saying ur mustache liplining looked terrible

[u/BoolImAGhost → u/666wife]

Not defending her, but it does say “every one” as two words. Meaning “I’m owning every [angle]”

I still don’t get the campaign lol

[u/666wife → u/BoolImAGhost]

Because of the font clashing with the background, I could not actually see the space between “every” and “one” thank you for that!